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Buying publicity from us is so easy

by | Nov 12, 2012 | MarketSmart Newsletters

We sell publicity by the story we arrange, and your cost will be about $2,000 per story.

If your market is just one city, the maximum number of stories we will be able to arrange is about 1 per month.

If you want coverage regionally, the maximum number of stories will be about 8 a month.

If you sell nationally and are open to all media outlets, the most stories you will be able to buy is about 30 per month.

Take the number of stories you would like to see the media do about your company or product, and multiply that by $2,000 and you will know about how much it would cost you.

While our pricing is simple, our techniques are sophisticated

We have sold publicity this way for 25 years. As thousands of customers have bought tens-of-thousands of stories from us, we have perfected our techniques.

The accountability of charging per story has improved our productivity so much that it gives us an almost unfair advantage over PR firms that bill hourly.

Compare us to the Johnny-come-latelys

If you do a search for pay per interview publicity, you’ll find a few websites with almost the exact same language we use. It’s no accident. Others are trying to copy us. But it’s easier to copy our words than our ability to arrange stories. Just because a parrot can say “crack an egg” doesn’t mean it can bake a cake.

To learn more, contact Heather Champine at 952-697-5269.

 

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”

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