The media loves your business! It’s true! They love your business because it’s fertile ground for catchy stories. Journalists know that their audiences have a keen interest in companies and products that affect their lives. The media needs your real-life content. And lots of it. Every day, they scramble to come up with new ideas that will pique the public’s interest. That’s where your products come in.
The media needs you! No matter what business you are in, there are targeted media outlets constantly searching for stories like yours. Health and nutrition, travel and leisure, business services, entertainment, retail, sports, cooking — it’s easy to find media channels covering these topics. They all need interesting stories like yours.
The media has already reserved space for your story! Editorial calendars are important media planning tools. The media often schedule months ahead. And so do we. It’s no accident that our clients’ stories get placed at opportune times. The fact is, we often know in advance what stories the media will be doing — it’s simply a question of who the story will be about. The best way to get our clients’ stories told is to work with the editors and producers to plan ahead, and be ready with timely stories that sync up with their editorial calendars. Yes some stories are arranged on the fly, and we know how to get them too.
Social media users love your story too! Interesting content is the lifeblood of social media. It’s only logical to repurpose the media coverage you get by linking to it on your website’s blog, Facebook, Twitter and other relevant social media channels. By sharing your media coverage on social channels you extend the life indefinitely and make it available 24/7.
The media loves us! Over the 30 years we’ve been arranging publicity for companies and their products, the media has said “yes” to our story ideas tens-of-thousands of times. And they’ll say yes to yours too. It’s likely your product hasn’t been getting the media coverage it deserves. We’ll change that. The secret is helping you develop and tell your story in ways the media believe will be compelling and interesting to their audiences. That’s why so many clients hire us. We’ve cracked the code that opens a wonderful, yet often underused promotional channel. We’re incredibly successful at identifying story angles and crafting great stories the media will embrace.
Here’s what Pam Stauffer, Marketing Programs Manager, Cargill Health & Food Technologies has to say about us. Pam has been using Media Relations Agency to arrange media coverage for products for more than ten years. “Media Relations Agency has secured excellent exposure in both the consumer and trade press for our brands. Their integrative approach and industry expertise has complemented our internal marketing team well.”
Here’s what Melissa DeLay at TruPerception, said; “You must hire Media Relations. They are amazing! In just 3 months my ROI exceeded 100%, and it keeps getting better. Their team is proactive, smart and fun. Plus, they’ve gotten me more media placements than I could have dreamed. My sales are up. My pipeline is full, and my brand is authentically represented locally, nationally and now even globally. Working with this team has been the best decision I’ve ever made!”
Call our office manager, Becky Quesnel, at 952-697-5269 or fill out this form. Tell her you read this letter and would like to speak to someone who can tell you how much our publicity services cost (we charge per story we get for you, not by the hour), and that you would like to know how much media coverage we could get for you. Most people who call in are surprised at the amount of media coverage they have been missing, and many go on to become regular clients for years and years.
Publicity is amazing. It’s a great way to tell our story to the masses because it reaches such vast audiences. And it’s not like you telling people how great your product is, it’s the media telling your story. That gives you tremendous credibility. I’m sure you believe that if people just knew how great your company and products were, they would buy. That’s what the media does; they tell the masses how great your product is and they do it in a nice, friendly, believable way. The trick to getting extensive media coverage is to put Media Relations Agency to work for you. We charge per story we arrange and that’s a real motivator for us to get you coverage. And you’ll like knowing that with our agency, you always get media coverage for your money.
Give Becky a call at 952-697-5269. Get to know us and what we’ve done for other clients. Test us. If media coverage works for you, we’ll scale it up.
