I was chatting with Gail Brandt, a publicist who has been employed with us for 15 years. We did some cowboy math and estimated she has personally contacted the media a quarter million times since she started working with us. No one knows more about how to persuade reporters and producers to do nice stories about a company and their products than our publicists. The media is the gateway to millions and our publicists are in constant contact with the gatekeepers.
Because we charge per story we arrange, and because our publicists are paid bonuses based on the volume and quality of the stories they arrange, most of our contact with the media is over the phone. Why the phone? After all, it’s not easy getting people on the phone today. Consider this: which is more likely to get you to take action, reading this email or if I had you on the phone and we were talking personally? Earning our money based on delivering media coverage means we gravitate to what produces the best results, not what makes for an easy day.
Though we have been in business 25 years, our company is really a new breed of cat. We’re not a PR firm and we’re not an ad agency. We use one service of PR – publicity – to do what ad agencies do: deliver a message that sells products. I suppose we could be cute and call ourselves a pradvertising firm. Get it? PR combined with advertising: pradvertising. Yeah, that’s why we don’t use it. Our clients will tell you they have never worked with an agency like us. And many have been sending us checks monthly for more than ten years. Why? Because lots of media coverage has been good for their business.
Would you like to talk to Gail Brandt and ask her what type of media stories she could arrange for your company and its products? Would you like learn about her network of contacts and what she thinks their level of interest would be in your company, product or service? Pick up the phone and call her at 952-697-5216. When you consider how many relationships she’s developed with reporters and producers nationally, it’s smart to have a connection with someone like her.
