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$2000 a pop

by | Jul 29, 2013 | MarketSmart Newsletters

We arrange publicity for companies and their products, and we charge on average $2,000 per story. Most PR firms charge by the hour. We charge per story. We think our pricing makes more sense. Imagine if pizza was sold by the hour with no guarantee you’d get a pizza. Who’d buy it? Not many. Hundreds of clients have bought publicity from us over the last 25 years because they always get publicity for their money.

Not much will outsell good publicity. Even small shows and publications have large audiences. And you can get additional mileage out of each story by linking, e-mailing, tweeting, posting, blogging, reprinting, etc. It’s so important today to stream meaningful content through social marketing channels.

How many stories would you like to see running about your company or product? Five? Ten? One hundred? More?

If you aren’t getting the media attention you deserve, we can remedy that pretty quickly. Put some money on account and we’ll begin to hunt down the opportunities.

Kevin McCallum at 1-800 CONTACTS said this, “If you are serious about using PR as part of your marketing program, then I absolutely recommend working with Media Relations, Inc. This company simply offers a much better way to do PR because what you pay is based on the results you receive. And this is a firm that will work tirelessly on your behalf.”

Once clients buy publicity the way we sell it, they usually stick with it. Within our active client list, we have one 17-year, three 15-year, one 12-year, one 10-year, and three 7- year relationships.

This doesn’t count clients such as Breathe Right® who were with us for four years and sent us this plaque:

breath_right_plaque

When you work with us, you will be surprised by how sophisticated our processes are. Our company ethos is “ingenuity” and we’ve spent decades refining our tactics.

Testing us is quick and easy. Put enough money on account for five or ten stories, and see if the publicity helps. If it does, do what many clients have done and buy more. Lots more.

Pam Stauffer at Cargill says this about our decade-long client relationship, “Media Relations has secured excellent exposure in both the consumer and trade press for our brands. Their integrative approach and industry expertise has complemented our internal marketing team well.”

Most companies (probably yours) get very little publicity. Content is an increasingly important element of the promotional mix. No promotional channel has the ear of the public like the media. Publicity is inexpensive and effective. There’s really no better way to tell your product’s story.

Heather Champine is our VP of media production. She started with us almost 20 years ago and quickly became one of our most productive publicists. Today she manages all of our publicists and can quickly assess how mediagenic your company or product is. Call her at 952-697-5269. If you get her voicemail (she’s busy) just push zero and someone will track her down.

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”

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