We arrange publicity for companies and their products, and we charge on average $2,000 per story. Most PR firms charge by the hour. We think our pricing makes more sense because you always get publicity for your money; so do the hundreds of clients who have bought from us over the last 25 years. Because no money changes hands between us and the media, reporters and producers are free to do or not do the story as they see fit. Some won’t cover you, some will include you as part of a story, and others will do stories that feature only you.
Not much will outsell good publicity. Even small shows and publications have large audiences. And you can get a ton of additional mileage out of each story by linking, tweeting, posting, blogging, reprinting, etc..
How many stories would you like to see running about your company or product? Five? Ten? One hundred? Small clients usually want one to five stories per month. Big clients are buying five to twenty.
If you aren’t getting the media attention you deserve, we can remedy that pretty quickly. Put some money on account and we’ll begin to hunt down the opportunities.
Once clients buy publicity the way we sell it, they often stick with us. The team from our Health and Nutrition Division is flying out to California this week to give a presentation. As I read our response to the RFP I ran across a paragraph that supports what I’m saying. The client wanted to know about our turnover with health-related clients. Here was our response:
“We haven’t had a lot of client turnover in the last 25 years. Subsequently, we have grown with our clients. Within our active health-related client list, we have one 17-year, three 15-year, one 12-year, one 10-year, and three 7- year relationships.”
This doesn’t count clients like Breathe Right® who were with us for four years and sent us this plaque:
Although the concept is simple, when you work with us, you will be surprised by how sophisticated our processes are. Our company ethos is “ingenuity” and we’ve spent decades refining our tactics.
Testing us out is quick and easy. Put enough money on account for five or ten stories, tell us where you want to get coverage and see if the publicity helps. If it does, do what many clients have done and buy more. Lots more.
Heather Champine is our VP of media production. She started with us almost 20 years ago and quickly became one of our most productive publicists. Today she manages all of our publicists and can quickly assess how mediagenic your company or product is. Call her at 952-697-5269. If you get her voicemail (she’s busy) just push zero and someone will track her down.
