null

I bet we know reporters who want to feature your product in a story.

by | Aug 3, 2015 | Advice & Tips

feature your product in a story

Sometimes the key to great publicity is getting your story into the hands of the right journalist.  Chances are, there are reporters and producers out there who would love to feature your product in a story they’re working on right now. The hard part is finding out who they are. That’s what my company, Media Relations Agency, is here for.

We have our own proprietary database of media contacts. We’ll find new contacts who cover your industry, as well. We’ll call the media, find out who’s interested in telling your story and put them in contact with you. The best part is there’s really no risk to you: We charge per story we successfully arrange, not by the hour. Imagine the benefits of having your product featured in news stories on television, radio, online and in print.

How do we know the media will do stories about your product? We’ve been arranging media coverage successfully for almost 30 years. We have set up tens of thousands of favorable news stories. Try us with a project. That’s how most clients start with us. We could have reporters doing stories about your product within a few weeks.

If you have a product you would like to see in the news, call us. Pick up your phone, dial 952-697-5269, and ask to speak with Heather Champine. Heather is Vice President of Media Production, and she leads a team of publicists who arrange media stories across the United States and Canada. Heather will ask you about your goals. She’ll assess if our services would be a good fit for your product and let you know if your product or business is ready for media coverage. Or, if you prefer to submit an online form to get in touch with us, do so here.

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”

Search

What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.
952-697-5269

Recent Posts

7 reasons for creating a basic digital marketing program

People can have short memories. For example, it doesn't take long to forget about a celebrity who is out of the public eye. The same thing can happen to products. Unless you stay top of mind, buyers may move on to a more highly visible product. A basic digital...

Why your digital content strategy must focus on authenticity

Wherever you post online, tailoring your content to each platform’s unique algorithms will help you get noticed. But being seen is just a halfway point.  Gaining your market’s trust requires a digital content strategy that leans into authenticity and originality. ...

Avoid these five common PR mistakes

New clients often wonder why our Strategically Aimed Marketing (SAM 6®) onboarding process begins with such a strong emphasis on basic marketing details. It’s no secret that when agencies don’t give this step the attention it deserves, the result can be costly PR...

Categories

Pin It on Pinterest