As AI-powered content generation tools become more advanced, what role will they play in the future of content marketing writing? Media Relations Agency has embraced the smart use of AI tools pretty much from their inception. These tools empower us to work more efficiently, leaving our writers with more time to focus on strategy and the human touch that truly connects with our clients and their audiences.
AI’s role in public relations and marketing
Our PR team is proficient at using AI to efficiently automate some tasks, provide data-driven insights, optimize campaigns and analyze large amounts of customer data. It can personalize our clients’ contact with customers, and enable more precise messaging.
So, why do we believe we enhance AI?
If you have ever considered just plugging your information into AI to generate press releases, blogs, social media posts, newsletters and other PR content, here are three things to consider.
1.We have a professional content marketer’s gut instincts. AI can generate a story but it’s not so great at nurturing relationships with buyers that will create desire for your product.
Armed with decades of experience, Media Relations Agency’s content writers are strategic thinkers who have strong contextual awareness. We understand your product’s place in the market, as well as the influences of your competitors and the larger marketing environment. That’s how we can craft content more likely to positively influence buying decisions.
2.We won’t put your content marketing on autopilot. While AI can help jumpstart or streamline the writing process, it can’t replace authentic storytelling. Buyers can spot generic content.
We apply our Media-Grade Content® processes to everything we write or edit. By approaching each writing task like seasoned journalists, we know our content would pass traditional media’s stringent litmus tests. This Media-Grade Method of Marketing™ helps ensure your content earns buyers’ attention, trust and long-term business.
3.We add human interaction. The PR agency you hire should deliver excellent customer service. Responsiveness and rapport also matter. You need a PR team that has your back and that will help you work through the often complex world of product publicity, whether that’s content writing, your website, digital advertising or attaining media coverage.
Now in business for nearly 40 years, Media Relations Agency is the proud recipient of the Better Business Bureau Torch Award for Ethics. This award recognizes organizations that demonstrate high ethical standards and build trust with their customers and community.
We love what we do; we’re good at what we do; and we are energized by helping our clients succeed.
AI content marketing tools will energize the future of public relations. They can be especially powerful when they are in the hands of professional marketers. Everyone on Media Relations Agency’s PR team is a certified marketing professional. Our writers are unique because they can provide you with valuable marketing insights as well as high caliber content.
Capitalize on AI’s potential for your company’s future success. If you’re interested in working with an experienced strategic marketing team that specializes in authentic storytelling written with depth and heart, contact us at 952-697-5269 or or use this link to schedule a call with Marketing Strategy Expert, Matt Hentges about your content needs.
