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Robin Kocina receives Lifetime Achievement Award today

by | Oct 27, 2011 | Company News

Congratulations to Co-Owner and COO Robin Kocina, will receive the prestigious Lifetime Achievement Award from the National Association of Women Business Owners – Minnesota Chapter (NAWBO-MN). The award recognizes Robin’s legacy of achievement in business, and her passion for volunteerism and civic involvement. It will be presented during the NAWBO’s ACHIEVE! Awards ceremony at the Graves Hotel in Minneapolis.

After 23 years in business, Kocina Branding & Marketing Companies (KBMC) remains one of the nation’s top performance-based marketing companies. “Robin is, first and foremost, an outstanding role model for how to run a successful business. She has shaped her company’s inspiring corporate culture which is based on identifying and acknowledging every staff member’s personal strengths – including her own,” comments Jennifer Brigham, the chief executive officer of Brigham Group Staffing, who nominated Robin for this award. “When people work within their strengths, they enjoy what they do – and they are good at it. As a result, doing business with KBMC is an incredibly positive experience.  Energy, enthusiasm and drive are apparent in everything these companies do.”

Robin’s drive is also evident in her local business community involvement. She actively seeks ways to commit her time and talents. She has traveled the country, and met with local politicians and business leaders, as a member of the National Federation of Independent Business’s Leadership Council (NFIB) to advocate changes for Minnesota business people. Robin has also been an active member of NAWBO and Women Presidents Organization (WPO), and is constantly looking for ways to help members network and reach their business goals.

 “That drive has been evident in everything she does,” says Brigham. “Robin has dedicated much of her time to helping other women succeed and live their best lives possible. She believes that each of us has our own unique talents and skills, and that it is our responsibility to determine our life’s purpose while best utilizing those unique attributes for the good of others. Robin helps other women discover and use their talents so that they can improve their lives, and the lives of those around them.”

Robin, your entire staff is so proud that you are receiving this much-deserved honor.

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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