Your marketing content should be credible, informative and persuasive. Here’s something else to add to this list: it should be easy to repurpose. That’s not just to save you time, although that’s certainly important. Instead, it has to do with the Marketing Rule of 7. Publicity.com’s Media-Grade Content® is a great starting place for the best marketing content that’s also easily repurposed.
What is the Marketing Rule of 7?
This rule states that people must be exposed to your message an average of seven times before they feel moved to take action. Once, just repeatedly running the same ad in the same publication may have been sufficient. Not any more.
Marketing today is complex. People get their information from numerous sources. If your message is not consistent from one promotional channel to the next — and one platform to the next — your prospects may be confused. Instead of accumulating seven impressions, you may be starting over each time.
There’s a simple solution.
Our Media-Grade Content is written in such a way that our writers can repurpose (repeat) your powerful, informative messaging for articles, press releases, websites, blogs, social media posts, digital advertising, sales materials and more.
Media-Grade Content is based on decades of hands-on experience
Publicity.com’s Media-Grade Content is based on our 35-plus years of arranging media coverage for our clients. We apply higher standards to our writing. We even use the media’s preferred AP style as our guide. This journalistic lens improves the impact and credibility of your marketing content.
Media-Grade Content is a great starting point for all of your marketing content because it is:
- Interesting
- Substantive
- Worthy of your audience’s time
- Relevant to their lives
In other words, people will be more likely to pay attention to your messaging and to trust it.
Publicity.com’s writers are marketing experts who can increase your content’s value. Whether you need content for your blogs, newsletters, ads or website, try us first. Call us at 952-697-5269 or use this form to discuss your content writing needs.
