Producing a best-in-class natural product is half the battle. The other half is reaching and teaching the market that your product exists, is better than the competition, and that they desire it more than the money in their wallets. Media Relations Agency has specialized in health and nutrition marketing for more than 30 years.
Our customer-centric Pay Per Interview Publicity® pricing model has shaped our culture: We’ve learned how to maximize results because we’ve always got some skin in the game. We only get paid for results. That’s made us truth tellers. And here are some truths about using PR in the health and nutrition industry.
Every three to six months, there’s been an amazing “overnight success” story in this industry. For example, you may see a product take off after being showcased on The Dr. Oz Show or discussed by a leading blogger. From the outside, it appears that all you need for a viable business is a few key influencers saying favorable things about your product in the media.
But the truth is that a few great media placements won’t build your market. Sure, we can all point to cases where it appears that’s exactly what happened. But there’s almost always a behind-the-scenes story in which the promotional mix channels have been actively populated for many years. What the rest of us witness as a one- to two-year phenomenon has actually taken five to ten years to create. That’s our job at Media Relations Agency.
We’ve helped hundreds of companies with the process of reaching and teaching their primary market segments at the right time, using the right channels with the right messaging about their products. Time and again, our publicity successes – supported by trusted marketing advice – have helped build clients’ products and ingredients into highly profitable, well-known brands.
Our natural products clients often have multiple audiences for the same initiative. Understanding the dynamics within each promotional mix channel helps us fine tune our messaging and other elements of our approach. This is the best way to ensure that each audience is receptive to learning about these products. It also helps us build layers upon layers of positive, informative media stories. It’s essential to start building awareness and credibility by getting your product into as many relevant conversations as makes sense.
While Media Relations Agency does not provide legal and regulatory advice, working with a creative team that is focused on the dietary supplement and health space means we already have an above average understanding of what can and can’t be said.
Good things happen when there’s not a panicked rush to make them happen overnight. Your PR campaign must be rooted in realistic expectations. We develop long-term relationships with our health and nutrition clients. We welcome the opportunity to talk with you further about potentially working together. Call 952-697-5269 to request your free consultation with me.
