What do CNN, Fox News and 60 Minutes have to do with jazz? After Media Relations tuned up ClearCause Foundation’s marketing program, interviews with top media outlets have been music to the ears of Founder Sheryl Hill.
We believe strongly in giving back to our communities. By supporting others in need, we are helping to create a stronger and more harmonious world. In addition to our robust pro bono program, our team members are actively involved with various fundraising and awareness-raising events.
Most recently, we invited a few of our clients to join us at an appreciation lunch given by the ClearCause Foundation, an award-winning nonprofit devoted to creating safer study abroad experiences. The event featured the music by Paul Childers and the Black Tie Affair. As you can see from the photos, some of us couldn’t resist sharing our “musical” talents with the group.
Left to right, Media Relations COO Robin Kocina and Partner Heather Champine had a little fun with ClearCause Founder Sheryl Hill and Boulay’s Kim Wittmers.
We have been helping to raise awareness through the media for ClearCause’s mission for several years now. Hill credits Media Relations with bringing her Foundation’s visibility to the level where it came to the attention of such prime media as 20/20 and Cosmopolitan Magazine.
Hill graciously acknowledged Media Relations’ role in her organization’s success. “I met Robin Kocina of Media Relations through social media,” she recalls. “We set a time to meet, and I came prepared with the pitch of my life! She disarmed me at hello, by saying: “I’m going to help you. I want my grandchildren to be safe.”
Shortly thereafter, we started arranging media interviews for Hill. She continued, “They started me out with red-eye, early morning radio. Meanwhile, they sculpted and crafted my message cadence and ability to put the ‘relations’ into media. Thanks to Media Relations, I now have relationships with some of the leading producers of ABC, NBC, CBS and others. They’ve made me something of a celebrity, because of a cause I am very clear about: We must protect our students on programs abroad.”
