We are looking for business leaders who want to have a positively influence on Minnesota seniors. As a member of the Ms. Minnesota Senior Pageant Advisory Board, you would be a key decision-maker for this classy, well-publicized annual event, which honors senior women age 60+ whose achievements, volunteer efforts and attitudes about healthy aging exemplify all that is good about our state’s senior population.
Your board participation will support the message of senior Americans everywhere: that seniors are America’s most valuable resource, and the foundation upon which our youth has a better opportunity to build a better society. The winner of the state pageant, which is held in conjunction with the 50+ PrimeTime Living Expo, goes on to compete in the national Ms. Senior America Pageant.
If you are interested in more closely aligning yourself and your company with the lucrative senior market, this is a proven way to succeed. Please email haarre@mediarelations.com to express your interest.
Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”
