I have had some of the most inspiring projects this week! I’m writing about very motivating subjects that make me proud of the caliber of our clients. I wrote a press release for one client who will soon be honored by a well-known charitable organization. This specific award speaks not just to her company’s professional capabilities but also to its commitment to the local community. Another client is organizing a grass roots effort that will benefit shelter dogs across the country. Animal rescue is near and dear to my heart, and it’s been a joy to work on this campaign.
In both of these cases, the clients needed help organizing the facts so that their stories were presented effectively. Even after 30+ years in the communications industry, it’s still fun to jump into new projects such as these.
I write about a huge variety of topics in any given week, everything from mergers & acquisitions to the latest hair style trends. I write promotional copy for talent contests, and articles about preparing for marathons. I’m energized by the variety. That’s a good thing because our account executives tell me that there are many more new projects in the pipeline.
