One of our publicists got a little more than she bargained for when she attended a national conference hosted by one of our big publicity clients. The National Strength and Conditioning Association (NSCA) held its 2011 Functional Training Symposium in Washington D.C. last week. And this was no ordinary PowerPoint presentation. Star publicist Peggy Davies found herself huffing and puffing through squats and other exhausting exercises with the rest of the attendees.
This was a great opportunity for Peggy to meet some of the NSCA’s employees she’s been pitching to the media for years, and see firsthand their amazing expertise. “The presenters were extremely knowledgeable, backing up every recommended exercise with scientific references,” Davies said. “A major function of the NSCA is bridging the gap between science and application, and it was so clearly demonstrated at the Symposium.”
Davies was also impressed with how the presenters answered some of the hard questions such as, “What do you do when other trainers are doing all the cool things with stabilizer balls and all the latest fad exercises?” Each time the answer was to stick with what you know is safe for your clients. It is a trainer’s responsibility to avoid injuries.
Opportunities like this are extremely beneficial for both our team and the client. Hearing her talk around the office afterwards, you know Davies has a renewed sense of energy and excitement for our client. The event has also helped get her creative wheels turning, which will be a big help when coming up with new ideas for how to present our client to the media in the future.
