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Digital Marketing

The One Essential Piece of a Successful Social Media Program


community-managerWe don’t just build websites; we build communication channels between our clients and their customers, prospects and target market. These sites […]


MarketSmart Sites were developed by Kocina Branding & Marketing Companies (KBMC), a full-service marketing firm with 20+ years of experience weaving sales-rich copy into content valuable to your target market. Our expertise is in Public Relations, Content Development, Online Marketing and Event Planning.
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What is your market segmentation strategy?

Some times you need to speak to different groups of customers using different language. Whether it be a traditional b2b vs b2c split or more complex scenarios our systems are set up to allow our customer to easily manage content streams to all groups. How your site is configured is dependent on how different these messages are? Often times we can simply deploy a tagging strategy tagging each new piece of content with the segment you would like to reach(clients or prospects for example. )


MarketSmart Sites were developed by Kocina Branding & Marketing Companies (KBMC), a full-service marketing firm with 20+ years of experience weaving sales-rich copy into content valuable to your target market. Our expertise is in Public Relations, Content Development, Online Marketing and Event Planning.
read more

Getting Started Selling Product Online


sell-online-todayWith our MarketSmart system, we have tried limit the number of platforms my team specializes in to maximize the value of our staff’s time to our clients. Our primary focus is on the toolsets which carry our customers messages such as websites, social media, email marketing and app development. Check out this list of cart options we are currently exploring, which would you like to know more about?


MarketSmart Sites were developed by Kocina Branding & Marketing Companies (KBMC), a full-service marketing firm with 20+ years of experience weaving sales-rich copy into content valuable to your target market. Our expertise is in Public Relations, Content Development, Online Marketing and Event Planning.
read more

Ford Motor Company has a WordPress-powered site, what about your business?


built.ford.toughI’m often asked why we choose WordPress as the publishing platform for our PowerSites. WordPress is great because it allows […]


MarketSmart Sites were developed by Kocina Branding & Marketing Companies (KBMC), a full-service marketing firm with 20+ years of experience weaving sales-rich copy into content valuable to your target market. Our expertise is in Public Relations, Content Development, Online Marketing and Event Planning.
read more

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Recent Posts

Marketing reality check

We’re halfway through the calendar year. Is your marketing performing as well as you’d hoped? There’s still time to make measurable changes in the second half of 2024. With our Pay Per Interview® PR model, you only pay for results. But first, is your business ready...

How to get more PR for your business (and why you need it!)

While there are strong benefits to every promotional strategy, PR is the gold standard because media stories are perceived as authentic. They provide buyers with credible, third-party information. Good PR can raise buyer’s awareness of your brand, and trust in your...

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