We don’t just build websites; we build communication channels between our clients and their customers, prospects and target market. These sites […]
Digital Marketing
What is your market segmentation strategy?
Some times you need to speak to different groups of customers using different language. Whether it be a traditional b2b vs b2c split or more complex scenarios our systems are set up to allow our customer to easily manage content streams to all groups. How your site is configured is dependent on how different these messages are? Often times we can simply deploy a tagging strategy tagging each new piece of content with the segment you would like to reach(clients or prospects for example. )
Getting Started Selling Product Online
With our MarketSmart system, we have tried limit the number of platforms my team specializes in to maximize the value of our staff’s time to our clients. Our primary focus is on the toolsets which carry our customers messages such as websites, social media, email marketing and app development. Check out this list of cart options we are currently exploring, which would you like to know more about?
Ford Motor Company has a WordPress-powered site, what about your business?
I’m often asked why we choose WordPress as the publishing platform for our PowerSites. WordPress is great because it allows […]
Put your Web site to work for you
How often do you want to update your Web site? I tried to buy something the other day and was told it was no longer available and "should have been taken off months ago." It's important to keep your site current. For those areas of your site that change frequently,...
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