One basic marketing concept is the four Ps of marketing: Product, Price, Place and Promotion. Your product pricing strategy must be considered before you build your ecommerce website and establish your marketing program. The real client comparisons below help...
It’s reassuring to have a mentor, especially when you’re launching a new product and have a seemingly unending list of tasks to manage. Over the last 35+ years, our full-service product marketing agency has guided entrepreneurs through every stage of the new product...
The new year presents us with a clean slate. With the new year come new opportunities. It’s an exciting time to apply fresh ideas and strategies to your product marketing, so that you may elevate your visibility, build trust in your brand and increase sales. Where...
A little adjustment can make a big difference You have a marketing problem. I’ll tell you what it is, and then how to fix it. The problem is that marketing has become commoditized. When something becomes commoditized, products become indistinguishable from...
Most people start their purchase decision-making processes online. So, when I see businesses struggling to be found online, I know they would really benefit from our help. Media Relations Agency has been enabling businesses to successfully market their products online...
With so many marketing variables happening simultaneously — ranging from SEO work and blogs to ads, newsletters and media appearances — how can you be certain what’s working and what’s not? Anyone doing digital marketing should use a marketing dashboard. This...
We consider SEO optimization essential to making your product a celebrity. You need people to know who you are, why you’re better and how to do business with you. Each time someone can’t find your website, you’re probably losing leads and sales. Media Relations...
As an SEO specialist, I’m frequently asked if social media shares affect SEO. Yes, social media shares can indirectly impact your search engine rankings in some situations. Despite not being part of the search algorithm, we still recommend sharing new content on...
Will your competitors’ products get more attention than yours this holiday season? They might, especially if they are already working on their marketing campaign and you haven’t started yet. Right now, your Publicity.com team could be planning a fully integrated...
There are about 8.2 billion pages on the internet. You need an edge to stand apart from your competition. That’s a tall order when your industry spans an entire continent or several countries. If your website has a national or international audience, our Best in...
