Effective marketing requires expertise in a lot of different skills including PR, content writing, graphic design, website coding, digital advertising and ecommerce. Often, it’s quite technical. How much will it cost to hire all this talent? Can you find one person...
Your marketing content should be credible, informative and persuasive. Here’s something else to add to this list: it should be easy to repurpose. That’s not just to save you time, although that’s certainly important. Instead, it has to do with the Marketing Rule of 7....
As an SEO specialist, I’m frequently asked if social media shares affect SEO. Yes, social media shares can indirectly impact your search engine rankings in some situations. Despite not being part of the search algorithm, we still recommend sharing new content on...
Videos were the breakout marketing trend of the pandemic and their popularity is holding steady. Marketing industry trade HubSpot reports 86% of businesses now use video as a marketing tool. Many of our B2B clients, including global ingredient leader Taiyo...
