Whether this holiday shopping season is robust or lackluster, the only way you can get your share of the dollars is to remind people why your product makes a great gift or will help them enjoy the holidays or even improve their lives. Consumers are comparison...
Some people learn by reading words. Others are visual learners. One common graphic design mistake I see in marketing is when the design doesn’t clearly tell a product’s story. Media Relations Agency understands the importance of telling a good story if you want your...
Pay close attention: If you’re writing and posting content on your website primarily to rank higher in search engine results, that tactic could backfire on you. Google’s algorithms may instead rank your content lower. These days, Google rewards what it calls...
Short-form videos, those 60 seconds or under, are a popular marketing tool. They get straight to the point with easily digestible snippets of information. They have high ROI. And they can be repurposed on multiple platforms. Done right, short-form videos make great...
Small Business Saturday is fast approaching on November 25th. If you run a local business, you should already be ramping up your online visibility. Making your business more discoverable online could give you a substantial edge in terms of brand recognition and sales....
Have you ever spent time on Amazon trying to distinguish the differences between a dozen products that look similar, and promise to do pretty much the same thing? Marketing your features and benefits is essential, but your unique selling proposition could easily be...
Steve Jobs once said, “If you really look closely, most overnight successes took a long time.” We talk about climbing the ladder of fame because that’s easy to visualize. The right marketing strategy keeps your trajectory focused and onpoint as you move from one rung...
Even if you’re not publishing keyword-stuffed, link-heavy blogs and landing pages, your website’s content may still be doing you a big disservice. If you are not posting high-quality, useful information, your search engine ranking may slip lower each time Google...
Reporters can’t include you in their 2023 holiday gift guides and media stories if they don’t know about you. We should start working immediately on your content and the list of the media you want us to approach. Many sought-after media outlets will finalize their...
For those of us over a certain age, it can be challenging to remember what marketing was like before the internet. I get a kick out of rereading this chapter from a book I wrote many years ago. I think you will, too. The book’s title was “Media Hypnosis” and I...
