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Marketing’s silver bullet

Marketing’s silver bullet

A lot of people think that by hiring a marketing agency, they’ll get clever ways to accelerate their leads and sales. But the truth is there is no silver bullet in marketing and never has been. We have been in business 35+ years and have worked with more than 1,000...

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Recent Posts

5 things you must know about paid PR opportunities

Paid publicity opportunities are on a complex spectrum. On one end are the media that readily accept sales-oriented content that is basically paid advertising. On the other end are higher caliber, more credible print and TV media whose stories educate and inform....

2024 holiday publicity deadlines

Here’s what you must know about getting your product into the 2024 holiday gift guides and media stories: The media’s long lead times will work against you if you wait too long. Many sought-after media outlets will finalize their stories by September, and there’s a...

3 ways to outperform your competitors with product publicity

Product publicity can give you a sales edge, whether you sell to the trade or you are a consumer-facing company. Of course, that advantage isn’t automatic. To gain trust — and more leads — you’ve got to be strategic. Here are some common publicity tactics that may be...

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