The wellness industry will be valued at nearly $7 trillion globally by 2025, according to projections by The Global Wellness Institute (GWI). If your product or service targets this lucrative Healthy Chooser® market, leveraging the value of earned media coverage is a...
Marketing keeps reinventing itself. There’s a greater emphasis on the visual experience than ever before. There’s more online impulse buying going on. Podcasters are gaining more influence. To create a 2023 marketing plan in this fluid environment will take experience...
I get frustrated when I see companies repeatedly making the same costly PR mistake. Worse: Instead of learning from it, they keep doing it because it appears to be working. They don’t realize they’re nearly always setting themselves up to lose business over the long...
Inflation, supply backlogs and worker shortages continue to impact our nation’s small businesses, which are the backbone of our economy. To save money, small businesses may be tempted to cut their marketing budgets. But that could be disastrous because marketing isn’t...
Content marketing nurtures engagement, customer retention and referrals. It is SEO. It’s education and branding. It creates value. Understanding 2023 content marketing trends and best practices will improve your content marketing strategy and ROI. Five 2023 content...
The marketing trends that will likely dominate 2023 include an even stronger emphasis on visual content (infographics, videos) as well as a focus on the overall customer experience. But that doesn’t mean others are going away. The best marketing strategies for 2023...
How are you generating interest in your product? Industry marketing platform HubSpot reports companies that publish 15 or more blog posts monthly generate 4.5 times more leads compared with those publishing four or fewer posts. The emphasis on blogging will only get...
Familiarity equals trust. A recent survey found half of this year’s holiday shoppers will only buy from stores they’ve frequented in the past. That mindset won’t abruptly stop on January 1st. To build familiarity, buyers first need to know about you. They need to...
Videos were the breakout marketing trend of the pandemic and their popularity is holding steady. Marketing industry trade HubSpot reports 86% of businesses now use video as a marketing tool. Many of our B2B clients, including global ingredient leader Taiyo...
An estimated 30,000 products are introduced each year. About 95% of those fail. A fully integrated marketing strategy for introducing a new product may help you defy the odds. Media Relations Agency has helped launch thousands of new products over the last 35 years....
