Wherever you post online, tailoring your content to each platform’s unique algorithms will help you get noticed. But being seen is just a halfway point. Gaining your market’s trust requires a digital content strategy that leans into authenticity and originality. ...
We are storytellers. That’s a big deal. Our stories, reported by the media, will raise awareness of your product or service. Our stories will tell people why they may need your product and how yours is better than your competition’s. In many cases, these stories will...
Content marketing is essential for more than building awareness. Done right, your content strategy will also influence what people think about your product in comparison with your competition. To rise to the top, here are five content strategies you should be using....
An estimated two-thirds of marketers use email marketing. If you’re still on the fence about routinely sending emails to your database, here are five really good reasons to add this strategy as soon as possible. Email marketing is important for businesses of all sizes...
A lot of people think that by hiring a marketing agency, they’ll get clever ways to accelerate their leads and sales. But the truth is there is no silver bullet in marketing and never has been. We have been in business 35+ years and have worked with more than 1,000...
One common marketing mistake is getting lost in the echo chamber of repetitive content! Search engines overlook it, and your audience likely tunes out too. Capture attention with original, valuable content that meets your audience's needs, prioritizing quality over...
Effective marketing requires expertise in a lot of different skills including PR, content writing, graphic design, website coding, digital advertising and ecommerce. Often, it’s quite technical. How much will it cost to hire all this talent? Can you find one person...
The new year presents us with a clean slate. With the new year come new opportunities. It’s an exciting time to apply fresh ideas and strategies to your product marketing, so that you may elevate your visibility, build trust in your brand and increase sales. Where...
A little adjustment can make a big difference You have a marketing problem. I’ll tell you what it is, and then how to fix it. The problem is that marketing has become commoditized. When something becomes commoditized, products become indistinguishable from...
Your marketing content should be credible, informative and persuasive. Here’s something else to add to this list: it should be easy to repurpose. That’s not just to save you time, although that’s certainly important. Instead, it has to do with the Marketing Rule of 7....
