Are your back-to-school marketing plans in place? Last year, Americans’ back-to-school spending was projected to exceed $72 billion. Shopping typically starts as early as July. That gives you just less than two months to prepare. Even if you don’t sell school supplies...
The more you tell, the more you sell. I love this phrase because it reminds us of the importance of reach and frequency. For your product to become famous, you should share your story with as many people as possible, as often as possible. I’m excited to tell you about...
Will your competitors’ products get more attention than yours this holiday season? They might, especially if they are already working on their marketing campaign and you haven’t started yet. Right now, your Publicity.com team could be planning a fully integrated...
Marketing keeps reinventing itself. There’s a greater emphasis on the visual experience than ever before. There’s more online impulse buying going on. Podcasters are gaining more influence. To create a 2023 marketing plan in this fluid environment will take experience...
An estimated 30,000 products are introduced each year. About 95% of those fail. A fully integrated marketing strategy for introducing a new product may help you defy the odds. Media Relations Agency has helped launch thousands of new products over the last 35 years....
Are you spending enough on content marketing? Research indicates that marketers now allocate between one-third and one-half of their budgets to content marketing. An experienced writer can help customers feel an emotional connection with your business after reading...
