Will your competitors’ products get more attention than yours this holiday season? They might, especially if they are already working on their marketing campaign and you haven’t started yet. Right now, your Publicity.com team could be planning a fully integrated...
Content Creation
What is the value of a blog for business?
There is incredible value in having a blog for your business. Surveys have found that marketers who prioritize blogging see 13 times the return on investment over businesses that don’t. Other experts add that blogging can increase indexed pages by as much as 434...
How to create a 2023 marketing plan
Marketing keeps reinventing itself. There’s a greater emphasis on the visual experience than ever before. There’s more online impulse buying going on. Podcasters are gaining more influence. To create a 2023 marketing plan in this fluid environment will take experience...
Five 2023 content trends you need to know
Content marketing nurtures engagement, customer retention and referrals. It is SEO. It’s education and branding. It creates value. Understanding 2023 content marketing trends and best practices will improve your content marketing strategy and ROI. Five 2023 content...
The best marketing strategies for 2023
The marketing trends that will likely dominate 2023 include an even stronger emphasis on visual content (infographics, videos) as well as a focus on the overall customer experience. But that doesn’t mean others are going away. The best marketing strategies for 2023...
Turn your blog into a stronger lead generator
How are you generating interest in your product? Industry marketing platform HubSpot reports companies that publish 15 or more blog posts monthly generate 4.5 times more leads compared with those publishing four or fewer posts. The emphasis on blogging will only get...
Marketing strategies for introducing a new product
An estimated 30,000 products are introduced each year. About 95% of those fail. A fully integrated marketing strategy for introducing a new product may help you defy the odds. Media Relations Agency has helped launch thousands of new products over the last 35 years....
An experienced writer can grow your brand
Are you spending enough on content marketing? Research indicates that marketers now allocate between one-third and one-half of their budgets to content marketing. An experienced writer can help customers feel an emotional connection with your business after reading...
Is your marketing company doing enough to communicate your values?
Transparency. Authenticity. Purpose. People buy on emotion. We all want to feel good about how we’re spending our money. Now more than ever, marketing strategists should be helping brands engage with their communities, telling the stories that demonstrate companies’...
How to hire an industry content writer
Good content marketing connects with, and educates, your audience. It instills trust and leads people to buy. Ideally, you should hire a writer familiar with your product and industry. This industry content writer should also easily relate to your audience. Otherwise,...
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