It’s reassuring to have a mentor, especially when you’re launching a new product and have a seemingly unending list of tasks to manage. Over the last 35+ years, our full-service product marketing agency has guided entrepreneurs through every stage of the new product...
The new year presents us with a clean slate. With the new year come new opportunities. It’s an exciting time to apply fresh ideas and strategies to your product marketing, so that you may elevate your visibility, build trust in your brand and increase sales. Where...
If you’ve been posting just enough content to get by, you may be getting mediocre results. Wouldn’t you rather have ‘awesome’ rather than ‘meh’? Blogs are a proven way to raise awareness of your products and distinguish yourself from your competition. But blogging...
Who would care if you stopped posting content to your blog and LinkedIn? Who would miss you, if you stopped sending newsletters? To keep people eagerly returning to your properties, you may want to consider prioritizing fans over followers. Media Relations Agency...
The digital space is riddled with partial sentences, grammatical errors, misspelled words and unexplained acronyms. That type of writing may be fine when you’re commenting from your personal account on the latest funny cat video, but the negative impact of poorly...
Pay close attention: If you’re writing and posting content on your website primarily to rank higher in search engine results, that tactic could backfire on you. Google’s algorithms may instead rank your content lower. These days, Google rewards what it calls...
Businesses that blog report getting 67% more leads than those that don’t. Yet some blogs fail to get the desired results. For a limited time, Media Relations Agency is offering a complimentary 5-point blog audit. We may find new ways for you to improve your blog’s...
Your marketing content should be credible, informative and persuasive. Here’s something else to add to this list: it should be easy to repurpose. That’s not just to save you time, although that’s certainly important. Instead, it has to do with the Marketing Rule of 7....
The more you tell, the more you sell. I love this phrase because it reminds us of the importance of reach and frequency. For your product to become famous, you should share your story with as many people as possible, as often as possible. I’m excited to tell you about...
Will your competitors’ products get more attention than yours this holiday season? They might, especially if they are already working on their marketing campaign and you haven’t started yet. Right now, your Publicity.com team could be planning a fully integrated...
