Trade show exhibitors have only 60 seconds to grab attendees’ attention. Media Relations Agency (publicity.com) uses PR to help our clients draw more traffic to their booths. Even better: These will likely be people already interested in what our clients are featuring...
Brevity is the enemy of sales. The old saying, “The more you tell, the more you sell” still holds true. That’s because when someone wants something, their appetite for information about what they want shoots way up. Our agency offers two services that will help you...
Companies that blog produce an average of 67% more sales leads than those that don’t. Blogs can increase web traffic and brand awareness, and enhance customer experience. When you’re blogging for business, strategy is crucial. How often you blog and what you write can...
Credibility supports sales. People buy from companies they trust. Companies that are doing PR right aren’t waiting for the media to find them. They hire agencies such as ours. With 27-plus years of PR experience, Media Relations Agency Partner and COO Heather Champine...
How would you like to reach 1.5 million people with your message? Even better, what if your message was first vetted by a trusted third party? It could have even greater impact and credibility! Positive media stories are extremely valuable assets, especially when your...
At some point, nearly everyone wonders about how to get more awareness, leads and sales for their product. What makes your product better than your competitors’? More importantly, how do you reach the target audience with that information to box out the competitor and...
Google ‘marketing agencies’ and you’ll mostly find digital marketing firms. Very few even list publicity as a service. Others don’t mention PR at all. Why? PR isn’t dead. Far from it. So, why do so many agencies shy away from doing more than paying a wire service to...
How much PR did your product earn in 2022? How did that compare with your competitors’ publicity? For a successful marketing strategy in 2023, foundation matters. Earned publicity should be your cornerstone because PR helps you tell your story to the masses. Media...
How are you generating interest in your product? Industry marketing platform HubSpot reports companies that publish 15 or more blog posts monthly generate 4.5 times more leads compared with those publishing four or fewer posts. The emphasis on blogging will only get...
Familiarity equals trust. A recent survey found half of this year’s holiday shoppers will only buy from stores they’ve frequented in the past. That mindset won’t abruptly stop on January 1st. To build familiarity, buyers first need to know about you. They need to...
