People can have short memories. For example, it doesn't take long to forget about a celebrity who is out of the public eye. The same thing can happen to products. Unless you stay top of mind, buyers may move on to a more highly visible product. A basic digital...
Wherever you post online, tailoring your content to each platform’s unique algorithms will help you get noticed. But being seen is just a halfway point. Gaining your market’s trust requires a digital content strategy that leans into authenticity and originality. ...
New clients often wonder why our Strategically Aimed Marketing (SAM 6®) onboarding process begins with such a strong emphasis on basic marketing details. It’s no secret that when agencies don’t give this step the attention it deserves, the result can be costly PR...
Successful businesses document their companies’ stories in writing so they can react quickly to media requests and other promotional opportunities. I know for certain that having a current, well-written company story — ready to go on a moment’s notice — can make the...
If you’ve considered using professional quality videos to market your company, here’s a rare opportunity. Media Relations Agency has immediate video production openings for businesses in the Twin Cities area. The filming date is fast approaching and there are only 15...
Paid publicity opportunities are on a complex spectrum. On one end are the media that readily accept sales-oriented content that is basically paid advertising. On the other end are higher caliber, more credible print and TV media whose stories educate and inform....
Here’s what you must know about getting your product into the 2024 holiday gift guides and media stories: The media’s long lead times will work against you if you wait too long. Many sought-after media outlets will finalize their stories by September, and there’s a...
Product publicity can give you a sales edge, whether you sell to the trade or you are a consumer-facing company. Of course, that advantage isn’t automatic. To gain trust — and more leads — you’ve got to be strategic. Here are some common publicity tactics that may be...
When Media Relations Agency heard Modern Line Furniture’s story, we instantly knew we wanted to help owner Vlad Spivak become even more well known and respected for all that he has accomplished. This USA Today story is the result of our work. How did Modern Line...
Be careful about pigeonholing back-to-school PR. After 35+ years of arranging product PR, we know that back-to-school media coverage isn’t limited to products targeting students. Reporters and producers are always searching for fresh story angles. They may be very...
