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Publicity

5 best-performing marketing strategies going into 2024

5 best-performing marketing strategies going into 2024

The new year presents us with a clean slate. With the new year come new opportunities. It’s an exciting time to apply fresh ideas and strategies to your product marketing, so that you may elevate your visibility, build trust in your brand and increase sales. Where...

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2023 holiday marketing deadlines

2023 holiday marketing deadlines

Reporters can’t include you in their 2023 holiday gift guides and media stories if they don’t know about you. We should start working immediately on your content and the list of the media you want us to approach. Many sought-after media outlets will finalize their...

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5 things you must know about paid PR opportunities

Paid publicity opportunities are on a complex spectrum. On one end are the media that readily accept sales-oriented content that is basically paid advertising. On the other end are higher caliber, more credible print and TV media whose stories educate and inform....

2024 holiday publicity deadlines

Here’s what you must know about getting your product into the 2024 holiday gift guides and media stories: The media’s long lead times will work against you if you wait too long. Many sought-after media outlets will finalize their stories by September, and there’s a...

3 ways to outperform your competitors with product publicity

Product publicity can give you a sales edge, whether you sell to the trade or you are a consumer-facing company. Of course, that advantage isn’t automatic. To gain trust — and more leads — you’ve got to be strategic. Here are some common publicity tactics that may be...

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