Sometimes your marketing needs some science. This LiveStrong.com article I arranged for the Malaysian Palm Oil Council used biochemistry and nutritional information to explain why sustainable Malaysian palm oil is a healthy cooking oil. It made 3,600,000 impressions...
This Woman’s World article I arranged described how our client’s product, Sambucol Original Formula Black Elderberry syrup, can help readers combat the flu. The article delivered our client’s message and made 1,100,000 impressions. I’m glad to be part of a marketing agency that arranges national media coverage for its clients.
When you sit down to plan your marketing strategy, what promotional channels do you consider? What about media coverage? I recently arranged this Mother Nature Network article for the Malaysian Palm Oil Council. It taught a massive audience about Malaysian palm oil’s advantages. Here are four reasons to include media coverage in your marketing plan.
Stories help people understand complex issues. That’s why it’s so helpful that media coverage delivers your message through stories, not just facts. This FINE Magazine article I arranged for our client, VAAC Army, uses a personal narrative to explain how our client’s voice-activated ad accelerator solves a current problem. It made 34,000 impressions. We can arrange the media stories you need for your publicity campaign.
Audiences enjoy successful business stories. They like learning about individuals who grab hold of opportunities and pursue meaningful endeavors. This Star Tribune Movers & Shakers article I arranged is one such story. It shows how our client, YESS! Your Extraordinary Success Strategies, helps others unlock their potential. The article made 300,995 impressions. We love arranging business stories that show a large audience the value a company provides.
People often go to a business for more than a product or service. They seek expertise and advice. Media coverage shows consumers you provide this. A television news segment I arranged for our client, JMC Retail, showcased our client’s knowledge and made 51,700 impressions. We can help you get news stories like this for your PR and marketing.
The Saturday Evening Post has a long tradition of providing thought-provoking articles. I was happy to arrange publicity in this national publication for our client, Sambucol, because I knew a large audience would see it. Indeed, this national magazine article made 352,000 impressions. That’s the beauty of media coverage: It delivers a client’s message to a massive audience on a trusted platform.
Some of our clients want to raise American awareness of their product. Others market their products in Canada. We can arrange media coverage in both countries. This television segment I arranged for our client, Bioforce, aired on City TV in Edmonton, Canada. It made 68,700 impressions. We have extensive experience arranging Canadian media coverage. With clients in the U.S and abroad, we’re accustomed to helping businesses promote their products across borders.
People read trade publications in part to learn what’s new and relevant that might make their business life better. If you sell B2B, trade media coverage is an effective way to promote your product. This Candy Industry article that I arranged for our client, the Malaysian Palm Oil Council, reached 13,501 confectionery industry professionals. The article gave our client the opportunity to weigh in on a timely issue.
PR has unique advantages as a promotional strategy. When your company is featured in a media story, you have the opportunity to show your business’ human side. You can explain how your business helps your community. You can make an emotional connection with your audience. And you can deliver this message to tens or even hundreds of thousands of people. This Chicago television news segment I arranged for Great Clips made 235,000 impressions. It demonstrates why you need to include PR in your marketing strategy.
