We focus a lot on extending the value of our clients’ trade show participation by making their news discoverable long after the event is over. With thousands of event-related stories vying for the media’s attention, here’s how we made sure our client earned coverage....
Imagine your story being shared on a media outlet with millions of subscribers. Media Relations has a passion for making this caliber of publicity a reality for our clients. When I learned that one of our client’s products may help 60 percent of the population by...
This winter’s frigid temperatures gave Media Relations an opportunity to earn national publicity for two of our clients. Accomplishing this meant getting creative with the story angle. I spoke with producers at the nationally syndicated Better Show about doing a...
Building strong relationships with the media might be the most important part of my job. Recently, I worked closely with Minnesota Good Age editors to garner publicity for Baywood Home Care that appealed to the real-life concerns of Baby Boomers and their elderly...
For many people, the end of the year means planning their next-year resolutions. Realizing that many include promises of improved health, Communications Specialist Gail Brandt knew it was a great time to coordinate an interview with registered dietitian and author Dr....
When the Parenting on the Peninsula editors heard Publicist Krista Wignall’s pitch about natural ways to help kids recover from aches and pains, they couldn’t resist. With online and print editions, Parenting on the Peninsula reaches families in California’s San Mateo...
The flu season gives us a reason to eat chicken noodle soup and gave Publicist Gail Brandt the perfect pitch: natural flu fighters. Using her years of experience and personal media connections, she contacted the editors of Woman’s World and suggested a feature article...
A rewarding part of working in the PR field is helping non-profit organizations share their missions. This month we were proud to help educate millions on an important issue when we arranged for a USA Today College feature article about the ClearCause Foundation. The...
The biggest challenge of pitching stories to the media isn’t touching the largest audience possible. Rather, we strive to reach the largest target audience. For the National Strength and Conditioning Association (NSCA), this happened when we worked with Men’s Health...
While many people are resigned to believing that holiday meals are inherently unhealthy, Publicist Sallie Crowl knows better. Thanks to a great pitch to SheKnows.com, a website dedicated to empowering women and educating them on health and personal issues, countless...
