Making Boulay's feature article happen required our expertise in helping clients simplify complicated concepts. It’s one of our secrets for getting high-caliber publicity for clients in just about any industry. When I spoke with veteran Star Tribune Columnist Todd...
We recently secured an online story for a client that may have viral potential. That’s the beauty of web marketing: Online publicity can be shared easily with countless people around the world. When one of our clients wanted to motivate people to restart their workout...
If you love Conan O’Brien (as we do), you know that his trademark sense of humor is flawless. Now, imagine introducing him to a sled dog team and an award-winning musher. Maybe you can see where this is going. Back in 1996, Conan was pulled across his stage by...
We find opportunities to arrange in-depth articles and interviews that distinguish our clients’ products from those of their competitors. One avenue we often use is web marketing, which gives additional space for storytelling and hyperlinks that support key points....
Using our extensive media contacts, we frequently utilize publicity to help clients reach their audiences on both sides of the U.S./Canadian border. One of our US-based clients wanted publicity for an allergy-relief product distributed in Canada. With allergy season...
The pro bono publicity we secure for nonprofit organizations is our way of giving back to our community. It’s a win-win-win: People love learning ways to help those in need, media outlets love “good news” stories, and our clients succeed in improving the world. After...
When your product or service is complicated to explain, sharing your story on specialized media outlets gives you more time for in-depth discussions than a 30-second ad. You can discuss details as opposed to glossing over key points. This type of publicity helps our...
Our access to qualified, relatable experts is a big reason why the media loves working with us. Recently, we began working with a Hollywood beauty insider and best-selling author who is putting a new twist on uses for several clients’ products. Because we work with so...
When our clients participate in conferences or expos, we can use publicity to extend the face-to-face event’s reach. This often expands beyond the target audience. For example, when our client produced a conference in Las Vegas for fitness experts, I saw an...
We capitalized on American Heart Month to arrange a lot of media coverage. Our team is very good at using hot topics and trends to garner the right publicity for our clients’ stories. Here is just one example of the stories we worked on for American Heart Month. Heart...
