The absolute best way to improve a Monday morning is to open your web browser and see that your company is featured online in a Huffington Post article. This interview made more than 40 million impressions. What a great way to start the work week! Online publicity...
We brought the all-important mom’s perspective to this Phoenix TV placement for a children’s health product. Of course it also helped that – in addition to being a mom – the expert being interviewed is also a healthcare professional who did a great job of positioning...
With Americans taking more control over their own health, the media is setting the bar increasingly higher for its health-related stories. Just being interesting or clever doesn’t cut it. For us to consistently get the tremendous volume of publicity that we arrange...
This online interview on ModernMan.com showcases our client’s expertise in addition to linking to their website. There’s even a video. We’ve nicknamed this type of publicity “long-form advertising” because it accomplishes everything a paid ad could achieve plus there...
As this interview illustrates, Media Relations knows how to use publicity to reach retirees. We are the company whose marketing expertise helped to build senior expos. We’ve arranged publicity for everything from the SilverSneakers Fitness Program to the Ms. Minnesota...
This WESH TV news segment, which aired in the Orlando TV market, is a good example of how we use the latest trends and local connections to make a story idea timely and relevant for the media. We arranged for the hair salon’s Central Florida general manager to appear...
Oprah is the undisputed queen of endorsements, so we were very excited to arrange this client interview in O, The Oprah Magazine’s online edition. This was a really good match because our client’s worldwide reputation more than meets Oprah’s high quality standards....
Media stories give a product credibility, and so does a personal testimonial. This 11-minute Senior Voice America radio interview had both. Our client is an ideal spokesperson because she’s sincere and knowledgeable, plus her story is one to which millions of...
Media Relations publicists are accustomed to coordinating media for celebrity appearances, and over the years those have included appearances by several HGTV stars. The most recent was world-renowned landscape artist Jamie Drurie, whose HGTV show, The Outdoor Room...
When a traditional media outlet agrees to run your story, the decision implicitly tells its audience that this is valuable information, not a commercialized sales pitch. So we must make sure that we always provide the media with worthwhile publicity content....
