We’ve all heard the term “shop local”. This hair salon client has more than 3,500 locations across the U.S., and wants media coverage in multiple markets to connect viewers with their nearest location. This segment at WGHP reassured Greensboro, North Carolina moms...
When Media Relations collaborated with our affiliate, Checkerboard Web Development on its recent Nonprofit Web Rescue Contest, we knew that one of our best promotional tactics would be to spread the word through local print media. This article in the Northfield News...
When you are trying to market a product, you may be tempted to simply buy air time on a TV station, as a shortcut to reach your target market. Pitching the media takes a lot of time and effort! Here are three reasons why we believe that earned media coverage, such as...
Congratulations to Marnie Ochs-Raleigh, incoming chairman of the Minnesota Chapter of the National Association of Women Business Owners (NAWBO-MN). Marnie is CEO of Evolve Systems. She’s a likable, get-it-done individual and absolutely the right person to be in charge...
This newsflash article in Better Nutrition Magazine alerted the publication’s 350,000 readers about results of our client’s groundbreaking health study. I am thrilled with this placement because it gave a clear summary of the research findings plus a product...
I can’t even guess how many cookbooks are published in the U.S. each year, but I know it’s a lot! What’s the best way to use TV publicity to draw attention to just one of them? Here’s my recipe. My ingredients start with a well-spoken chef who is passionate about his...
Coordinating effective TV publicity means corralling a lot of moving parts. In the case of this KARE 11 TV segment, we had to ensure that in 3:42 minutes, we communicated as much about the client’s healthy food expertise as possible. We did this by creating a fun,...
For many of our clients, arranging for their stories to be told on TV, such as this placement on New Jersey’s News 12, is just the beginning of our integrated marketing process. After the segments air, we extend their selling power by uploading the videos to our...
Our techniques for getting TV publicity for clients who have locations nationwide pay off with placements such as this one on Denver’s CW TV. This is an example of how we work as an extension of our clients’ marketing team. First we strategize with their corporate...
It’s challenging to synopsize retirement planning advice into a few sound bites. This is where publicity has substantial advantages over advertising. As evidenced by this 11-minute interview that I arranged on the nationally syndicated Money Life Radio show, you can...
