Media Relations differentiates itself in part by producing media-grade content. That simply means that we provide the media with content that is suitable for the majority of outlets to use “as is”. That means we serve the media’s needs while also creating content that...
Have you ever read a lengthy feature article in which the reporter interviewed numerous experts, and wondered: “Why did she interview everyone except me?” We work hard to ensure that doesn’t happen very often for our clients. To maintain a success record such as ours...
Our client’s joint health product was showcased beautifully in this Natural Solutions magazine feature article. We worked closely with the physician/triathlete who wrote this piece, providing her with all of the background information that she needed. This type of...
Women still make most of the family’s buying decisions, especially when it comes to health and nutrition products. So when we wanted to draw attention to a client’s dietary supplement in the Atlanta market, we went directly to the popular Friends and Neighbors Show...
Nearly every major U.S. city has a magazine that caters to its unique lifestyle. In Boston, that magazine is The Pulse. This trendy publication was the perfect place to feature a unique angle for our client’s product. The editors were excited by the idea of publishing...
Through online marketing, we can often enable our clients to reach, and sell to, very specific target demographics. Like their print counterparts, many online niche magazines cater to well-defined readerships. Lifestyles After 50 is such a magazine. While there is...
Many of our clients like to be featured on the nationally syndicated, The Better Show, because it’s a lifestyle TV program that covers a variety of hot family-related topics from health and wellness to beauty and decorating. The hosts keep the show upbeat and...
This client’s involvement in cause marketing gave us a very strong reason to arrange this live TV news segment in the Houston market. While the focus of the segment was on the client’s participation in the Adopt-A-Classroom program, the client’s products were...
Media Relations has had a lot of success booking media appearances for a client who routinely talks with clients about such things as dwindling retirement savings and funding their nursing home or long-term care needs. No one wants to contemplate running out of money...
SiriusXM radio has more than 26.3 million subscribers nationwide. From channels that feature nonstop business topics to news and music, SiriusXM is a marketing phenomenon. Our clients appreciate media interviews on SiriusXM because they tend to be longer, giving more...
