Our jobs as marketing strategy experts involves weaving our clients’ stories into the media’s topical conversations. We began arranging this Wisconsin TV publicity for our client long before cold and flu season started. The media covers this topic each year. We always...
Many sports and fitness fans scrolling Yahoo’s news headlines recently came across this publicity we’d arranged for one of our clients. Even better, the home-page snippet used by Yahoo got to the heart of the client’s mission. Clicking on the link brought the...
To get media coverage for a client’s product that helps improve hunters’ aim, we went directly to columnists who write about the outdoors. This newspaper publicity which ran in the Minneapolis Star Tribune at the height of hunting season, included a first-hand account...
For our placement in the national women’s fitness magazine Fitness RX, we found a creative way to get the attention of health-conscious women by appealing to their desire to improve both their physical health and outward appearance. Our client’s healthy cooking oil...
Just in time for this year’s cold and flu season, this Woman’s World article alerted more than 11 million readers to the effectiveness of our client’s immune-boosting product, and told them were to purchase it. After reading this national magazine, you can bet plenty...
One of the best ways to promote a product is to show the media and their audiences how it fits into a typical lifestyle. A good example is this Toronto Sun feature article in which a health expert describes 10 healing foods. She includes one of our client’s products...
For our clients in highly competitive industries, it is essential that we help them maintain visibility in the major trade publications. We know what’s planned for each publication’s editorial calendars, and we look for every opportunity to contact trade magazine...
We arranged this NBC TV segment just in time for homeowners to spruce up their front yards for Halloween. The KARE 11 team traveled to our client’s business location, which is one of the Twin Cities’ premier garden centers, to discuss how homeowners could make their...
Media Relations’ media contacts extend across U.S. borders into Canada. We have been booking clients on Canadian TV for decades. We know Canada’s major media markets as well as we do those in the U.S. When a Canadian TV show asks to interview an expert on a specific...
We scour the Internet for breaking news related to our clients. When something big hits, we are ready to help our clients take advantage of the publicity opportunities. Recently, public concerns about student-athlete safety led to new legislation regarding coaching...
