Placement Examples

Get your message in the right place to reach your target audience

by Lindsay Helgeson | Aug 7, 2015 | Placement Examples

Publicity is about more than sending the right message. It’s about reaching your target audience on a convincing platform. This media coverage that I arranged for our client, Taiyo International, appeared in the trade publication, Beverage Industry. When we arrange publicity, we carefully select the right media sources to bring our clients’ messages to the people who should hear it. Informative and widely read for its coverage of industry developments, Beverage Industry brought Taiyo’s message to 34,000 trade professionals.

How many ways could you repurpose this media story?

by Sallie Crowl | Jun 12, 2015 | Placement Examples

This Minnesota CBS morning news segment that I arranged told 49,800 viewers about the benefits of Sunfiber, and that was just a start. Sunfiber’s maker can now repurpose this media story in digital marketing.

Make an emotional connection with audiences through media stories

by Sallie Crowl | Jun 9, 2015 | Placement Examples

Stories can create an emotional connection with audiences that simple announcements cannot. That’s one of the reasons why this Minnesota CBS news segment that I arranged for our client, ReelAbilities Minneapolis-St. Paul Disabilities Film Festival, was so affecting. This segment used a personal story and vivid images to motivate audiences to attend our client’s event.

Nothing convinces like a story: Promote products with media coverage

by Jennifer Hanson | May 22, 2015 | Placement Examples

A story makes products memorable. This M Magazine article that I arranged tells why Rider McDowell, the co-owner of Pine Brothers Throat Drops Company, will donate Pine Brothers Charity Press proceeds to a cancer research program. Media stories humanize our clients and illustrate their products’ significance in a way that goes beyond mere facts or slogans. Promote products with media coverage to tell audiences your story.

These PR tactics may make listeners pause and take note

by Sallie Crowl | Apr 27, 2015 | Placement Examples

This MomTalk Radio interview I arranged probably prompted many of the 120,000 listeners to take a mental note. The story used some of our signature PR strategies to interest listeners in our client’s product, NovaHue Cardio. NovaHue Cardio is a standardized tomato...

We’ve got the connections to arrange great PR for you

by Lindsay Helgeson | Apr 3, 2015 | Placement Examples

When clients decide to sign with us, they don’t just get a PR agency. They get the benefit of the media relationships we have developed over decades. Recently, working with a long-time contact at a business-to-business ingredients publication helped me deliver a...

Here’s how to get your product promoted on the news

by Sallie Crowl | Mar 27, 2015 | Placement Examples

Think what it would feel like to see your product promoted on the news. That’s what happened for our client, Sambucol, when I arranged this publicity on News 12 New Jersey. In this health segment, an engaging guest expert explained to 180,000 viewers that Sambucol...

Two simple and effective tactics for sales-rich mass marketing

by Jennifer Hanson | Mar 19, 2015 | Placement Examples

Here are two tactics for effective mass marketing: Tell your story where people will pay attention to it, and provide a solution to a problem. This television spot that I arranged for our client, Taiyo, is a shining example of how these tactics should be employed. On...

Smart public relations comes wrapped in a Minnesota advice article

by Lindsay Helgeson | Mar 12, 2015 | Placement Examples

Readers are hungry for tips that address the issues they face. This Minnesota Good Age magazine article that I arranged for our client, Baywood Home Care, gives much-needed advice that readers will examine carefully. The article, authored by Baywood Home Care's owner,...

Here’s what a product review bull’s-eye looks like

by Gail Brandt | Mar 6, 2015 | Placement Examples

When you’re spreading the word about a new product, you need a powerful voice to tell your story. This HuntingLife.com product review fires off some perfect marketing for our client’s product, ScopeAid. It focuses national attention on all of the product’s features...

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