Nothing outsells a good news story about your product, and dollar for dollar no promotional channel can outsell publicity. To make media coverage successful as a marketing channel, though, you need to arrange a myriad of news stories, not just one or two. Some...
Our tagline is “The Non-Advertising, Advertising Agency” because our specialty is product publicity—AKA long-form, “reach and teach” advertising. Publicity costs a fraction of normal advertising while also getting past the mute buttons and TiVo commercial skippers,...
There’s only one thing that outsells a favorable news story about your product, and that’s more favorable news stories about your product. The selling power of publicity is amazing, yet most businesses don’t capitalize on this impressive promotional channel. Why?...
Some companies today are under the false impression that social media is a marketer’s dream come true. Not so much. Don’t get me wrong: this isn’t a letter devoted to bashing social media channels. That would be silly considering my business includes a company that...
"I have been blown away by the results of the public relations campaign orchestrated by Media Relations, Inc. My booth sales were crazy after a single TV interview, and we were avalanched with orders after a print and online feature in the local newspaper. We...
Last week I was telling a group of a dozen or so CEOs that my company sells publicity by the story rather than by the hour. They loved the thought of buying public relations by the story and thought it was a novel idea. Many traditional PR firms have a fancy opinion...
Product publicity is a beautiful thing. A few weeks ago, an article that ran for one of our clients generated such long lines at their mall kiosk that their landlord gave them a discount on next month’s rent because they brought so many people into the mall. Nothing...
It’s rewarding for us when the publicity we arrange for clients sends their sales skyrocketing. Last week an article for a newer client ran in the Minneapolis Star Tribune, and the results were pretty remarkable. This client recorded as much sales the day the article...
Do you ever wonder why some products seem to be in the news all the time and yours doesn’t? There’s a reason for that. If you live near a Costco store, you’ll soon start hearing a product called BioGuard® mentioned in the news. Our publicists have been on the phone...
One of my colleagues here at Media Relations Agency sent me a link the other day that really caught my attention. Fox 9 Morning News featured a segment last week describing how Congress is trying to stop television commercials from being so loud. The U.S. Senate...
