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MarketSmart Newsletters

Big Mistake

It’s a little embarrassing to admit, but for the last 25 years I thought the main reason companies hired us to get publicity for them was because we charge per story we arrange and not by the hour. I beat that drum relentlessly in everything I wrote and said for the...

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You as news

Last week I wrote a note in employment anniversary cards for two of our publicists. One has been with us 14 year and the other for 15. I thanked them for all the work they have done helping clients tell their stories and I wondered if they understood just how...

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A Blessing and a Curse

I feel both blessed and cursed to have spent my life selling a product (publicity) that is consistently overlooked. It’s a blessing because there’s not much competition to speak of, but a curse because it’s difficult to persuade marketers to buy. It seems they are...

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$2,000 a Pop

We arrange publicity for companies and their products, and we charge on average $2,000 per story. Most PR firms charge by the hour. We think our pricing makes more sense because you always get publicity for your money; so do the hundreds of clients who have bought...

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Recent Posts

3 ways to outperform your competitors with product publicity

Product publicity can give you a sales edge, whether you sell to the trade or you are a consumer-facing company. Of course, that advantage isn’t automatic. To gain trust — and more leads — you’ve got to be strategic. Here are some common publicity tactics that may be...

Client’s success story featured in USA Today

When Media Relations Agency heard Modern Line Furniture’s story, we instantly knew we wanted to help owner Vlad Spivak become even more well known and respected for all that he has accomplished.  This USA Today story is the result of our work.  How did Modern Line...

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