It’s a little embarrassing to admit, but for the last 25 years I thought the main reason companies hired us to get publicity for them was because we charge per story we arrange and not by the hour. I beat that drum relentlessly in everything I wrote and said for the...
1. Super Bowl ads are not for you – even if you could afford them. Cash cow brands don’t need to tell their product’s story. Everyone knows it. They simply need to figuratively tap people on the shoulder and remind them to buy. Any clever little ditty or skit will do...
We call reporters and producers on your behalf to arrange media stories about your company and its products. One key to increasing sales is to let more people know about your product. Sharing your company’s or product’s story with reporters is probably the most...
Last week I wrote a note in employment anniversary cards for two of our publicists. One has been with us 14 year and the other for 15. I thanked them for all the work they have done helping clients tell their stories and I wondered if they understood just how...
We sell publicity by the story we arrange, and your cost will be about $2,000 per story. If your market is just one city, the maximum number of stories we will be able to arrange is about 1 per month. If you want coverage regionally, the maximum number of stories will...
Here’s the problem with promoting your company or product using social media: the audiences are too small. Clients skin us alive if we book them on a Sunday morning public affairs program. A puny audience of 5,000 makes them see red, and likely gets us fired. Today,...
I feel both blessed and cursed to have spent my life selling a product (publicity) that is consistently overlooked. It’s a blessing because there’s not much competition to speak of, but a curse because it’s difficult to persuade marketers to buy. It seems they are...
We arrange publicity for companies and their products, and we charge on average $2,000 per story. Most PR firms charge by the hour. We think our pricing makes more sense because you always get publicity for your money; so do the hundreds of clients who have bought...
I was surprised when Heather Champine, our vice president of Media Production, forwarded the following email. Apparently the last marketing letter she wrote ruffled this fellow’s feathers. Heather mentioned that when our publicists book stories for our clients, they...
Even though our company, Media Relations Agency, has arranged tens of thousands of media stories over the last 25 years, I’m still amazed at the power of publicity when we experience it firsthand. We get to feel the uptick in business that our clients receive just...
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