MarketSmart Newsletters

Urgent! Don’t put a freeze on your holiday sales numbers!

by Lonny Kocina | Jul 14, 2017 | MarketSmart Newsletters

Media Relations Agency publicists are arranging products to appear in holiday buying guides, holiday stories and New Year, New You stories.

Tell us how many media stories you want

by Lonny Kocina | Jul 7, 2017 | MarketSmart Newsletters

Think about the impact that more media stories could have on your business. They could support retail sales. And they could drive traffic to your website.

A Sick Feeling

by Lonny Kocina | Jun 22, 2017 | MarketSmart Newsletters

Have you ever had a humiliating moment? It’s a sick feeling looking over a hundred smart business people, knowing you are about to make a fool of yourself.

Kathy Griffin: Marketing gone horribly wrong …

by Lonny Kocina | Jun 1, 2017 | MarketSmart Newsletters

Celebrities are keenly aware of the value of media coverage. Much more so than business people. Celebrities will go to great lengths to get publicity.

Just because you can do something, doesn’t mean you should …

by Lonny Kocina | May 26, 2017 | MarketSmart Newsletters

At Media Relations Inc., we’ve dared to to rethink the way publicity is sold. Instead of charging by the hour, we charge by the story.

Clever Marketing

by Lonny Kocina | May 19, 2017 | MarketSmart Newsletters

A clever way to fill your social media stream with high-quality content is to use media coverage and then repurpose those stories as digital content.

What percentage of new products fail and why?

by Lonny Kocina | May 3, 2017 | MarketSmart Newsletters

I found these answers to “how many new products fail?” using a quick Google search: According to Harvard Business School professor Clayton Christensen, each year more than 30,000 new consumer products are launched and 80% of them fail. 30,000 new consumer products are...

What is the best way to market a new product?

by Lonny Kocina | Apr 25, 2017 | MarketSmart Newsletters

What is the best way to market a new product? That question can be answered in one word: Publicity. And why does publicity work so well when launching a new product? Three words: reach and teach. And two other words: it’s cheap. Let’s back that up with marketing...

The only thing that will outsell a nice media story about your product is hundreds of them.

by Lonny Kocina | Apr 18, 2017 | MarketSmart Newsletters

There’s not much in life that’s better than hearing a good story. Examples of storytelling are all around us: sitcoms, Easter dinner, Friday night at the bar, a Sunday morning sermon, the new James Patterson thriller. Everywhere you turn, stories are being told. Lots...

Sometimes a little adjustment makes a big difference

by Lonny Kocina | Apr 6, 2017 | MarketSmart Newsletters

Clients come to us because they know positive media stories increase sales. They trust us because we believe our clients should always get publicity for their money. Check out our latest print ad for details. Contact us for a free consultation online or call Heather...

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5 things you must know about paid PR opportunities

Paid publicity opportunities are on a complex spectrum. On one end are the media that readily accept sales-oriented content that is basically paid advertising. On the other end are higher caliber, more credible print and TV media whose stories educate and inform....

2024 holiday publicity deadlines

Here’s what you must know about getting your product into the 2024 holiday gift guides and media stories: The media’s long lead times will work against you if you wait too long. Many sought-after media outlets will finalize their stories by September, and there’s a...

3 ways to outperform your competitors with product publicity

Product publicity can give you a sales edge, whether you sell to the trade or you are a consumer-facing company. Of course, that advantage isn’t automatic. To gain trust — and more leads — you’ve got to be strategic. Here are some common publicity tactics that may be...

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