There’s really only one cost effective way to educate the masses about your product, and that’s through publicity. Reporters and producers have the ear of the public: when they do a news story about your product, the audience listens. That’s...
Who do you think will do better come Black Friday? A business that has a lot of media coverage about its product or service, or a business that doesn’t? If you’re hoping to get media coverage for Christmas sales, you’re probably too late. Most media outlets plan their...
If you have a new product that people should know about, advertising probably isn’t going to work. Take a minute and think about how you would explain your new product in a 30-second commercial spot or on a billboard. Difficult, right? Now imagine explaining your...
A couple people in the office think the first sentence of the following letter is a little "gross" but I decided to use it anyway. I have a suggestion that will boost your sales: Take your brains out, scrub them with a nice gritty soap like Comet or Lava, and then...
Imagine you could push a button and articles about your product would appear in 10 publications over the next month. What impact would that have on sales, staff morale and the overall health of your business? Now imagine the effect of hundreds or even thousands of...
Are you finding it difficult to keep up with your social network marketing posts? We have an easy solution. For websites, blogs and fan pages to appear healthy and vibrant to your visitors, there is a lot of writing and editing to be done behind the scenes. You never...
Sorry, but do the puny sizes of social media audiences strike you as a marketer’s dream come true? I’m not talking about total users. I’m talking about how many people actually read your blog posts, follow you on Twitter, or watch your YouTube video. Yes, we have all...
I learned a good lesson when we went through an economic downturn in the 80s: make marketing your sacred cow. Everything takes a hit but marketing. At the time I was the marketing director for a company that had been doing about five hundred million in sales. Even as...
I learned a good lesson when we went through an economic downturn in the 80s: make marketing your sacred cow. Everything takes a hit but marketing. At the time I was the marketing director for a company that had been doing about five hundred million in sales. Even as...
If you are a business dealing with the economic crisis, you will want to pay attention. A lot of businesses are still feeling an economic pinch. Revenues are dropping, budgets are being cut and it may seem like there is no end in sight. But the one area in which you...
