You’d be surprised how many clients we’ve gotten over the last 35 years because the agency they were working with went out of business. They come to us with half-done projects and there’s no way to get hold of the agency that was working on it. Often they chose their...
For those of us over a certain age, it can be challenging to remember what marketing was like before the internet. I get a kick out of rereading this chapter from a book I wrote many years ago. I think you will, too. The book’s title was “Media Hypnosis” and I...
I’ll get right to the point. If you aren’t using my marketing agency, you’re using an agency that knows a lot less about marketing than they let on. You can prove it in an instant. Just ask them the difference between the marketing mix and the promotional mix. It’s a...
The media ignore press releases all the time. It doesn’t make sense to simply hope that the media understands the relevance of your news. Media Relations Agency has been telling our clients’ stories through the media for more than 30 years. We developed our Media...
Around here, we value ongoing learning. We subscribe to top marketing industry newsletters. We share interesting news nuggets with one another. It’s one of many things I like about Media Relations Agency: We are always looking to raise the bar on our expertise. So,...
Media coverage creates awareness of your business and products. Having third parties say nice things about you in the media also increases your credibility. This time of year, consumers are more willing to part with their money. So, when you have the chance to get...
Reporters and producers aren’t sitting around with nothing to print or air, hoping Media Relations Agency will contact them and save the day. It’s the opposite of that. Most of the media are deluged with press releases and story ideas. To find our way to a spot in...
How much money remains in your 2019 marketing budget? Do you want to get more results out of your 2020 budget? Here are three tips to consider: If you need to spend the rest of your marketing budget, so you can get the same or a bigger budget for next year, send...
If someone is telling your product’s story in front of a huge audience, you want to make the most of it. The media stories that Media Relations Agency arranges are more than a few minutes on television, radio or in a magazine. They also serve as earned media marketing...
We recently had a client tell us they wanted to spend money on influencer marketing. It’s a big thing right now. According a 2016 marketers survey, 86 percent have used influencer marketing and 94 percent of those who used it found it effective. Those are big numbers....
