A couple weeks ago, my wife and I were driving home from work listening to clips of voiceover talent for this explainer video. We both agreed on the one you will hear. We found out later that the voice we selected is Dean Wendt, one of the guys who did the voice of...
Marketing isn’t magic. You don’t pull a rabbit out of a hat and presto, there’s the solution. Good marketing is actually the opposite of creative hocus pocus... https://youtu.be/f75wzSpWhEk
The CEO's Guide to Marketing's author, Lonny Kocina, breaks down the SAM 6® process. SAM 6®, which is short for Strategically Aimed Marketing, uses a streamlined, six-step process that’s easy to implement, fun to follow and amazingly effective....
Our Marketing to Go video series is an easy way to boost your marketing knowledge. Alison explains a misunderstood term, market segmentation variables.
Smart marketers need to address each stage of the consumer buying process.
Your focus should be on educating consumers about the product and why they need it. The key is to obtain enough exposure to adequately explain the product and to share your message in a format that consumers will actually listen to and trust.
