May your holidays sparkle with moments of love, laughter and good will. And may you and your loved ones be richly blessed in the New Year.
Company News
Event publicity helped inspiring program elevate an important issue
Securing media coverage for The Emily Program’s 25th anniversary celebration was extremely rewarding. Earning top-notch event publicity for a client is always nice, but knowing our work is helping this organization improve people’s relationship with food and their...
How PR, a best-selling book and pizza contributed to an interview
For decades, our CEO Lonny Kocina has been comparing our Pay Per Interview® pricing model with the pizza industry. “If you pay for a pizza, you should get a pizza. If you pay for PR, you should get PR,” he’s fond of saying. So, it’s a bit ironic that he was asked to...
We are excited to add eWellness Healthcare Corporation to our list of Health and Nutrition clients.
We look forward to helping eWellness Healthcare Corporation reach its target audience to become industry thought leaders in the emerging digital telehealth physical therapy ("dPT") category. Read their press release here.
Even other reporters are checking you out in the media
This interview with CEO Lonny Kocina, published on Critical Mention’s blog, came about in part because the reporter had listened to his interview on Forbes Books Radio and wanted to know more about “The CEO’s Guide to Marketing” and the SAM 6® six-step marketing...
Product sampling campaigns: Another way we get results
As a full-service, hybrid agency, Media Relations often uses multiple tactics to tell our clients’ stories. In fact, many of our most successful campaigns are a result of combining traditional publicity with other tactics, such as digital advertising, social media and...
Marketing as a process …
Members of the Business Network of Southwest Florida gathered to hear CEO Lonny Kocina speak about the SAM 6® marketing process outlined in his best-selling book, “The CEO’s Guide to Marketing.” The CEO’s Guide to Marketing has been on Amazon’s best-seller list since...
Robin Kocina inducted into the Minnesota Women Business Owners Hall of Fame
Congratulations to Media Relations Agency President Robin Kocina, who was just inducted into the Minnesota Women Business Owners Hall of Fame during a gala event held at the Golden Valley Country Club. Kocina was one of nine inspirational women honored. Previous...
Robin Kocina to be inducted into the Minnesota Women Business Owners Hall of Fame
Media Relations Agency President Robin Kocina is one of nine inspirational women leaders to be added to a very elite group. She will be inducted into the Minnesota Women Business Owners Hall of Fame during a gala event held on May 1, 2018 at the Golden Valley Country...
In marketing, sometimes you just need to start a fire
Have you ever sat across the desk from someone, given them direction and asked them to repeat it back, only to wonder: Are we even on the same planet?! When Lonny made this comment during a recent SAM 6® presentation to the South Florida Interactive Marketing...
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