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Marketing as a process …

Marketing as a process …

Members of the Business Network of Southwest Florida gathered to hear CEO Lonny Kocina speak about the SAM 6® marketing process outlined in his best-selling book, “The CEO’s Guide to Marketing.” The CEO’s Guide to Marketing has been on Amazon’s best-seller list since...

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Marketing reality check

We’re halfway through the calendar year. Is your marketing performing as well as you’d hoped? There’s still time to make measurable changes in the second half of 2024. With our Pay Per Interview® PR model, you only pay for results. But first, is your business ready...

How to get more PR for your business (and why you need it!)

While there are strong benefits to every promotional strategy, PR is the gold standard because media stories are perceived as authentic. They provide buyers with credible, third-party information. Good PR can raise buyer’s awareness of your brand, and trust in your...

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