For decades, our CEO Lonny Kocina has been comparing our Pay Per Interview® pricing model with the pizza industry. “If you pay for a pizza, you should get a pizza. If you pay for PR, you should get PR,” he’s fond of saying. So, it’s a bit ironic that he was asked to...
We look forward to helping eWellness Healthcare Corporation reach its target audience to become industry thought leaders in the emerging digital telehealth physical therapy ("dPT") category. Read their press release here.
This interview with CEO Lonny Kocina, published on Critical Mention’s blog, came about in part because the reporter had listened to his interview on Forbes Books Radio and wanted to know more about “The CEO’s Guide to Marketing” and the SAM 6® six-step marketing...
As a full-service, hybrid agency, Media Relations often uses multiple tactics to tell our clients’ stories. In fact, many of our most successful campaigns are a result of combining traditional publicity with other tactics, such as digital advertising, social media and...
Members of the Business Network of Southwest Florida gathered to hear CEO Lonny Kocina speak about the SAM 6® marketing process outlined in his best-selling book, “The CEO’s Guide to Marketing.” The CEO’s Guide to Marketing has been on Amazon’s best-seller list since...
Congratulations to Media Relations Agency President Robin Kocina, who was just inducted into the Minnesota Women Business Owners Hall of Fame during a gala event held at the Golden Valley Country Club. Kocina was one of nine inspirational women honored. Previous...
Media Relations Agency President Robin Kocina is one of nine inspirational women leaders to be added to a very elite group. She will be inducted into the Minnesota Women Business Owners Hall of Fame during a gala event held on May 1, 2018 at the Golden Valley Country...
Have you ever sat across the desk from someone, given them direction and asked them to repeat it back, only to wonder: Are we even on the same planet?! When Lonny made this comment during a recent SAM 6® presentation to the South Florida Interactive Marketing...
Months before his best-selling book “The CEO’s Guide To Marketing” earned the Axiom Business Books Silver Award in Marketing, CEO Lonny Kocina sat down with Forbes Books Radio host Gregg Stebben to discuss who will benefit from reading it. This interview aired in 200...
Lonny Kocina’s best-selling book, “The CEO’s Guide to Marketing” was just recognized as one of the year’s best business books. It earned the Axiom Business Books Awards silver medal in the Advertising / Marketing / PR / Event Planning category. The Axiom Awards are...
