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Guidelines for the best marketing content

Your marketing content should be credible, informative and persuasive. Here’s something else to add to this list: it should be easy to repurpose. That’s not just to save you time, although that’s certainly important. Instead, it has to do with the Marketing Rule of 7....

It’s time to finalize your back-to-school campaign

Are your back-to-school marketing plans in place? Last year, Americans’ back-to-school spending was projected to exceed $72 billion. Shopping typically starts as early as July. That gives you just less than two months to prepare. Even if you don’t sell school supplies...

Why Publicity.com’s 35-year anniversary is a big deal for you

Media Relations Agency (Publicity.com) is celebrating our 35-year anniversary. Industry surveys report that a mere 8% of our peers have also reached this 30-to-39 year milestone. We’ve endured because we’re driven to help our clients turn products like yours into...

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