I just have to share with you a great event with some of Minnesota’s most amazing women. Recently I participated in the Women Presidents Organization (WPO) of Minnesota’s Second Annual Expo and Dinner. It was an evening where the members of all four chapters...
Company News
Does your company have an interest in the seniors market?
We are looking for business leaders who want to have a positively influence on Minnesota seniors. As a member of the Ms. Minnesota Senior Pageant Advisory Board, you would be a key decision-maker for this classy, well-publicized annual event, which honors senior women...
Robin Kocina named one of the Top Women in Finance
Kocina Branding & Marketing Company co-owner Robin Kocina was selected by Finance & Commerce to receive the 2010 Top Women in Finance Award. She accepted the award last night. Robin was recognized for her outstanding contributions to her profession, the...
Sowing the seeds for a successful marketing program
I thought I would share with you a conversation I had with a friend. He was curious as to why we get requests from the media to help them with their stories. The easy answer is that's the benefit of marketing ourselves to the media as the "go to" resource on a...
Award-winning author Jeff Hayzlett shares his unique sales & marketing strategy
Robin Kocina invited clients, MarketSmart Connection partners and guests to attend last night’s appearance of Jeff Hayzlett, award-winning author of The Mirror Test, who is familiar to many people from his appearance on The Celebrity Apprentice. The one-night-only...
Lonny Kocina helps newest MarketSmart Connections member understand marketing fundamentals
“Most companies have not paused to document their product, market and key message points,” Lonny Kocina told staff members of Evolve Systems, Kocina Branding & Marketing Companies’ newest MarketSmart Connections member. Kocina was at Evolve’s headquarters today to...
Texas placement is a big win for us and for our client’s internal marketing team
Clients often hire our publicists to serve as an extension of their internal marketing team. So when we hit a home run in the media, we’re making our team – and theirs – look good. That’s what happened this week. We’ve been working hard for weeks with a newspaper...
National magazine article prints interview with Robin Kocina
As a member of the National Federation of Independent Business (NFIB), Robin Kocina is frequently called upon to extend her business savvy to other business owners. This time, her expertise resulted in her making the cover of the organization’s national magazine. In...
Robin Kocina tells local business leaders: “‘Paying it forward’ helps strengthen our company.”
Owner and Chief Operating Officer Robin Kocina firmly believes that by creating a corporate culture where giving back is accepted and encouraged, employees can be happier and more productive. “This is one reason why we have worked hard to ensure that our company has a...
Great PR isn’t always about your products
Each time members of our management team are quoted in a business story, it sends the message that Kocina Branding & Marketing Companies is a go-to company for reporters. It legitimizes us as a vital business and as influential people whose opinions count. Social...
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