There is no better feeling around the office than getting our clients good publicity through big, flashy articles in newspapers and magazines. But getting great stories about ourselves comes in at a close second! The March edition of Savvy.MN did a fabulous feature...
Company News
A unique opportunity gives our publicist a new edge
One of our publicists got a little more than she bargained for when she attended a national conference hosted by one of our big publicity clients. The National Strength and Conditioning Association (NSCA) held its 2011 Functional Training Symposium in Washington D.C....
Robin Kocina receives Lifetime Achievement Award today
Congratulations to Co-Owner and COO Robin Kocina, will receive the prestigious Lifetime Achievement Award from the National Association of Women Business Owners – Minnesota Chapter (NAWBO-MN). The award recognizes Robin’s legacy of achievement in business, and her...
Publicists who go the extra mile
You’ve probably heard the saying, or at least a variation of, “Choose a job you love, and you’ll never have to work a day in your life”? That’s what I see with my staff. My publicists are dynamos in the field, and I love seeing how their dedication and tireless effort...
Great newspaper story features one of our own
Our publicists are proudly showing off a big, front page article we got this month in the Star Tribune, and that’s because the story is about one of our own! Lonny Kocina, founder and President of Kocina Branding & Marketing Companies, is a real entrepreneur. It’s...
50+ PrimeTime Living Expo: Check out our billboard!
I've mentioned the live TV interviews, the commercials, and the many print and online articles that have been written about our upcoming 50+ PrimeTime Living Expo, to be held July 26-27 at Jackpot Junction Hotel & Casino. Here's another way we're drawing people...
To get national publicity, even a great product needs to be pitched properly
This week, the publicists put on reporters' hats when we met with one of our newest clients to figure out the best story angles to pitch to their new product to the national media. This really is a team process. By asking the questions we know reporters will ask, we...
For better or worse, one of our former interns may soon be Tweeting for Charlie Sheen
We’ve just learned that one of our recent public relations interns, Shannah Henderson, is being considered for an eight-week social media internship with Charlie Sheen. Shannah is among 40 people in line from the position, for which 75,000 applied. We’re not surprised...
We’re test-driving a new website for healthy choosers
We are developing a new Website,https://www.healthychooser.com, where active, health-conscious consumers can go to learn about products that fit their lifestyle. We’d love your feedback! Healthy choosers are people who are committed to making smart choices that...
The Power of Giving
My blog today is a little personal. We are very lucky to work here at Kocina Branding and Marketing for many reasons. It’s a healthy work environment where our strength are identified and we work where we can excel and when you are happy you can produce well for...
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