How much of your work day do you spend sitting cramped behind your desk? We’re taking a stand against that office tradition – literally. We stand while on the phone, during meetings and even while answering emails. It’s all part of our own fitness revolution: a pledge...
One of the great things about our job as publicists is that we really get invested in, and inspired by, the clients and spokespeople we pitch to the media every day. Connecting with them on a personal level beyond just day-to-day business really helps create more...
Have you struggled with writing a press release? I can help. I’ve worked side-by-side with reporters for 25 years, and have gotten thousands of stories placed for our clients. I know exactly what the media wants and needs to produce a well-executed story. I am...
Imagine being able to show off the work you’ve done for a client in front of thousands of its employees. That’s what we got to do recently, and had a blast doing so. Our team was invited to Great Clips 30th birthday celebration this past weekend in downtown...
“Shellshocked”—that’s how one recent client described his increase in business from a website we built. Who would have thought that tree trimmers and contractors would be using inexpensive, on-the-go technology to get noticed by serious buyers? Star Tribune reporter...
I know this may sound a little unusual, but I want to share something with all of you other business owners out there. One reason that my productivity has increased dramatically lately is that I got rid of my office chair. I’ve joined the ranks of people who are using...
We have a lot of very creative people on our staff. So when we decided to do some advertising, we decided to have some fun with it. Graphic Designer Shawn Turek collaborated on this ad with CEO Lonny Kocina. What do you think? Did the image and headline make you want...
This is part of an email we received about a ghost-written article we produced for a client, that was presented to a national trade organization: “Your article was well received … Thanks again for writing so eloquently.” J.S. And here’s what Lisa thought about two...
We are having a lot of fun talking with reporters and producers about Terry Derosier, a local businessman who sings his own radio jingles in addition to running an incredibly upstanding and successful company. We were thrilled to get this feedback from him: I want to...
During this last week, we’ve received unsolicited testimonials from several of our clients. This is what it’s all about folks: doing right by our clients so that they can grow their businesses. Our clients know they can trust us to help them succeed, which is why the...
