Checkerboard Strategic Web Development has announced that Minneapolis-based MicroGrants is the winner of its first-ever Nonprofit Web Rescue Contest! MicroGrants awards strategic grants to low-income people of potential. It’s a simple model that produces powerful...
Congratulations to Marnie Ochs-Raleigh, incoming chairman of the Minnesota Chapter of the National Association of Women Business Owners (NAWBO-MN). Marnie is CEO of Evolve Systems. She’s a likable, get-it-done individual and absolutely the right person to be in charge...
One of these charities will receive a new website and PR package valued at $15,000 to $20,000 One deserving non-profit organization will soon receive a digital life preserver as the winner of Checkerboard Strategic Web Development’s first-ever Nonprofit Web Rescue...
For more than 26 years, Media Relations has used the media to tell our clients’ stories to audiences throughout the U.S. and Canada. Media stories establish third-party credibility for our clients’ products, which is the best way to build brands. Why we have chosen to...
Media Relations and Checkerboard Strategic Web Development are collaborating to give one deserving nonprofit organization a high-functioning website that will make it more discoverable by search engines plus an impactful media support to draw attention to its cause....
Media Relations salutes ClearCause Foundation Founder Sheryl Hill for her dedication to keeping millions of American students safer while they participate in study abroad programs. Hill was recently asked to share her life-saving advice with millions of Cosmo readers,...
There are lots of ways to get your message out to your target audiences. Our sister company, Checkerboard, had fun producing this clever animation about its services. Checkerboard’s Graphic Designer Shawn Turek created the graphics; Project Coordinator Alison Cromie...
CEO Lonny Kocina showed a little of the Walter Mitty side of his personality when he was interviewed for this 1999 Entrepreneur article. We suspect he’s still got that cassette player around somewhere. But more on that later. Lonny’s a big-picture kind of guy. His...
What’s a cow doing in our latest Minnesota Business ad? It’s a visual way to show people one step of the AIDA marketing concept: Attention, Interest, Desire, Action. As we remark in the ad, AIDA is “Simple to say. Difficult to do.” Getting people to desire your...
Back in 1992 when Dick Youngblood first wrote about Media Relations in his popular Star Tribune column, we were the up-and-coming agency getting results by being a little different. Okay, a lot different. We were the mavericks. The rogues. We still are. While other...
