Product marketing is about reaching people in your target market and teaching them why they should buy your product. That sounds simple but each marketing plan involves a mind-boggling number of choices. What messaging will be used? Who will deliver it? Where will it...
While earned media remains publicity’s gold standard, there are times when getting your story out fast (or first) and to the broadest possible audience, takes priority. We recognize that using paid media stories can be the right marketing strategy in certain...
Your publicity, social media posts, videos, digital advertising and all other marketing efforts point prospects to your website. That’s why I cringe when I see common website mistakes that are very likely costing companies sales. As a certified Strategically Aimed...
If someone routinely makes you look great at your job, and cheerfully does some of your work for you while never asking for recognition, you’d probably want to work with them frequently, right? That’s how the media feel about our publicists. Why should you care?...
“A picture is worth a thousand words, a video is worth a million” There’s a lot of truth to this corny cliché. Videos are one of the best ways to share your story. Their multi-sensory power to persuade makes video for business a must-have. Well-crafted videos — such...
Marketers are spending more money on digital advertising than ever before, for two really good reasons: digital ads reach large audiences and they can be highly targeted. With six different types of digital ads, how can you be sure that you’re including the right ones...
You can have a luxury vehicle equipped with all the fancy, high-priced options but without fuel, you’ll never leave the driveway. Something similar holds true for content marketing. Even the best tools – yes even data-driven algorithms and artificial intelligence –...
Making a new product successful requires teaching people why they should want your product more than their money. Harvard Business Review has estimated that 75% of new products fail. Inc.com puts that percentage closer to 95%. After 35 years specializing in product...
There are more than 8,000 PR agencies in the U.S. Knowing what to expect before you sign a contract may help you choose an agency that’s the right fit and help you spot potential red flags. As one of this country’s most enduring PR agencies, Media Relations Agency not...
Publicity is a valuable component of any product marketing campaign. That’s because media coverage is influential and gives you space to tell your complete story. But you can’t just buy publicity. You must earn a media interview. And that is rarely easy. Media...
