The U.S. was reported to be the world’s fastest growing digital advertising market in 2021. I’m not surprised by this because we’ve witnessed this uptick in demand at Media Relations Agency. Digital advertising has become an invaluable marketing tool. But is it...
Your website should be one of your hardest working marketing tools. It has the potential to have global reach, influence purchase decisions, collect data, facilitate sales and solidify customer loyalty. That’s why you should always choose a website designer who...
If you want to draw more attention to your product or service, what is the best publicity strategy to use? After more than three decades of conducting successful product publicity campaigns, our Media Relations Agency team knows what works and what doesn’t. Here are...
Trade publications help people in their industry improve their effectiveness. For marketing, one of the most trusted trades is Agility PR. When the editors asked Media Relations Agency CEO Lonny Kocina to submit an advice article, he wrote this piece about...
Many people have a murky understanding of the difference between sales and marketing. That’s because sales and marketing are part of the same continuum. It’s not always easy to tell where marketing stops and sales begins. Simply put: Marketing reaches the masses and...
In the content marketing world, there’s so much emphasis on SEO, artificial intelligence and algorithms that we sometimes lose sight of the obvious. Real people in the media skim press releases to determine if the stories are interesting enough to...
Product marketing is about reaching people in your target market and teaching them why they should buy your product. That sounds simple but each marketing plan involves a mind-boggling number of choices. What messaging will be used? Who will deliver it? Where will it...
While earned media remains publicity’s gold standard, there are times when getting your story out fast (or first) and to the broadest possible audience, takes priority. We recognize that using paid media stories can be the right marketing strategy in certain...
Your publicity, social media posts, videos, digital advertising and all other marketing efforts point prospects to your website. That’s why I cringe when I see common website mistakes that are very likely costing companies sales. As a certified Strategically Aimed...
“A picture is worth a thousand words, a video is worth a million” There’s a lot of truth to this corny cliché. Videos are one of the best ways to share your story. Their multi-sensory power to persuade makes video for business a must-have. Well-crafted videos — such...
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