As marketers, we’re currently facing our greatest challenges and greatest opportunities. In a chaotic and uncertain world, companies that invest the time to solidify their marketing strategy are far better positioned than those whose approach is less-than organized....
Some people still believe paying an hourly retainer to a PR agency is the best way to get earned media coverage. That only works if agencies can get reporters and producers to agree that the story is worth sharing with their audiences. Not every agency knows how to do...
Press releases have been around since 1906. With the popularity of digital media, have they outlived their usefulness? Successful marketers still use press releases. They’re just written and used differently than they were even a few decades ago. Here are some things...
Every day, most journalists sift through hundreds of emails pitching story ideas. Only a small percentage of those emails are even opened. Fewer still get a response. Media Relations Agency’s Pay Per Interview® model guarantees media placements for your budget. We...
The U.S. was reported to be the world’s fastest growing digital advertising market in 2021. I’m not surprised by this because we’ve witnessed this uptick in demand at Media Relations Agency. Digital advertising has become an invaluable marketing tool. But is it...
Your website should be one of your hardest working marketing tools. It has the potential to have global reach, influence purchase decisions, collect data, facilitate sales and solidify customer loyalty. That’s why you should always choose a website designer who...
If you want to draw more attention to your product or service, what is the best publicity strategy to use? After more than three decades of conducting successful product publicity campaigns, our Media Relations Agency team knows what works and what doesn’t. Here are...
Trade publications help people in their industry improve their effectiveness. For marketing, one of the most trusted trades is Agility PR. When the editors asked Media Relations Agency CEO Lonny Kocina to submit an advice article, he wrote this piece about...
Many people have a murky understanding of the difference between sales and marketing. That’s because sales and marketing are part of the same continuum. It’s not always easy to tell where marketing stops and sales begins. Simply put: Marketing reaches the masses and...
In the content marketing world, there’s so much emphasis on SEO, artificial intelligence and algorithms that we sometimes lose sight of the obvious. Real people in the media skim press releases to determine if the stories are interesting enough to...
