PESO is a commonly used acronym that stands for Paid, Earned, Shared and Owned marketing categories. You are smart to want a presence in each of these four buckets (AKA a fully integrated marketing campaign). But not every agency can make this happen. As a...
Could you be doing more to drive qualified, motivated leads? Are you using the right digital tools, and are you maximizing their capabilities with the best-possible lead generation strategy? Your website should be your most powerful owned promotional channel. Media...
Transparency. Authenticity. Purpose. People buy on emotion. We all want to feel good about how we’re spending our money. Now more than ever, marketing strategists should be helping brands engage with their communities, telling the stories that demonstrate companies’...
An estimated 80-90% of ecommerce businesses fail. While there are undoubtedly a number of contributing factors, a poorly designed/functioning website shouldn’t be one of them. Media Relations Agency designs and launches successful ecommerce websites that help our...
For millions of consumers, the new calendar year is an ideal starting point for losing weight, getting in shape and actively making other changes to support their overall wellness. Many of those same consumers will reach for dietary supplements to help reach their...
Good content marketing connects with, and educates, your audience. It instills trust and leads people to buy. Ideally, you should hire a writer familiar with your product and industry. This industry content writer should also easily relate to your audience. Otherwise,...
Back in the mid-1990s, Media Relations Agency was instrumental in helping neurologist Dan Cohen, MD launch a little product called Breathe Right Nasal Strips. We accomplished our goal, which was to get Dan all the media interviews he could handle. He later sold that...
Do you intend to grow your business? Is your dream to establish a stronger brand identity? To strengthen your financial stability? Marketing increases awareness and influences purchase decisions. A full-service agency is your best option for capitalizing on...
Inflation is here. Everything costs more but customers don’t want to pay more. Sales are down. When money is tight, you have to prioritize better. But if you don’t know the basics of marketing, it’s nearly impossible to know how to prioritize your marketing budget....
Unless you rank high in Google’s search results, there’s likely a canyon-sized hole in your marketing. More than 90 percent of people never click on the second page of results. High-quality content is a key factor in where you’ll rank. So what does Google consider...
